Tag: Marketing Strategy

Storydoing vs. Storytelling in Modern Marketing

Storytelling is one of the essential marketing tools, but with storydoing entering the picture, the way we do marketing is changing.  From the birth of humankind, storytelling has been a staple of communication, a way to pass down history, and connect with others. Storytelling has always been considered an essential tool for presenting a company’s

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The Importance of a Strong Marketing Strategy for Business Growth

Your business depends on many aspects, but it can fall to pieces without the right marketing strategy.  With so many tasks needing completion and not enough time nor brainpower, it is understandable that a marketing strategy can often take the back burner. However, our advisors at DuartePino are here to help you pick up the

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Es hora de empezar a pensar en el nuevo año

Es momento para reflexionar en el pasado y prepararnos para el futuro con una buena revisión del Plan de Mercadeo. Sé que se siente como si apenas empezáramos el año, pero ya estamos a mediados de noviembre y ya deberíamos estar pensando en cómo finalizará el año. Fin de año significa que es momento para

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Abarca launches Darwin, a Smarter PBM Platform

Abarca, a pharmacy benefit manager (PBM) that is disrupting the industry with a completely new approach to technology and business practices, today launched Darwin, a smarter PBM platform, at AMCP’s Managed Care & Specialty Pharmacy Annual Meeting. Darwin is a first-of-its kind technology built from the ground up by Abarca to be fully integrated and user friendly. This technology will be rolled out to Abarca’s PBM service customers and is available as a standalone software-as-a-service (SaaS) offering for health plans and other PBMs. Finally, payers of any size can implement their own turnkey PBMs powered by Darwin technology and fully supported by Abarca’s services and expertise.

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5 ways to evaluate your Marketing Plan

There’s no denying it. You cannot consider yourself a great marketer unless you know your numbers. Understanding how to evaluate a Marketing Plan, including whether it is delivering the best possible results, can save you money and help you ensure the success of the company growth plan. Even though any evaluation should start by reviewing the Marketing

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5 Tips to Upgrade Your Marketing Plan

2017 DuartePino Planning Series So you want a strong start to 2017. Excellent! To see greater results this year, you need to focus on developing a strong Marketing Plan. First, you need to work on the five essential components of the plan. Then, to beef it up, you should consider developing campaigns and programs aligned

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It is Time to Start Thinking about 2017

Although the options for a Marketing Plan are endless, and there are always options to beef it up with more details, you need at least six components to build a meaningful guide for 2017. Once you have the core plan, you can then build it up with details of the campaigns and programs needed to achieve its objectives.

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9 Trends for Growth in 2016

2016 is going to be a fascinating year. It holds multiples opportunities for business leaders looking for growth. Curated with a customer-centric mindset, here is our list of trends that seem most likely to impact your business in the year ahead.

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