Tag: Marketing Strategy

5 Tips to Upgrade Your Marketing Plan

DuartePino Planning Series If you want a more powerful year, upgrading and focusing on developing a solid marketing plan is more important than ever.  First, you need to work on the five essential components of that plan. Then, to beef it up, you should consider developing campaigns and programs aligned with your objectives, target market,

Read more.

How to Atomize Your Content for High-Impact B2B Marketing

Content atomization can help you re-imagine how you strengthen the reach and impact of your marketing efforts, but what does atomization really entail, and how is it favorable for your business at all? Your business has a story to tell. Content is vital for building and maintaining credibility, sparking customer interest, and establishing healthy relationships

Read more.

How to Measure the Effectiveness of Your Sales Promotions

Buy one get one free! These promotions might be easy to create, but how do you ensure they work? Sales promotions are one of the most effective marketing tools out there. Any business can benefit from adopting promotional techniques such as coupons, sampling, temporary price reductions, print media, targeted items for targeted people, features, and

Read more.

4 Stages in the Marketing Funnel & their Ideal Content

Understanding your customers and what they want is essential to learning their needs. This allows for creating a successful marketing communications experience that incorporates the stages of your business funnel. However, the customer journey and their movement through the funnel can often be missed by over 61% of departments and decision-makers. Keep in mind that obtaining

Read more.

The Role of Marketing in Digital Transformation

The “digital transformation” concept emerged during the 1990s and has become a mainstay of contemporary business planning and strategies, whose simplified goal is to drive revenue through online channels and gain actionable customer insights.  While it was established in the ’90s during the dot-com bubble, this term strongly re-surfaced during the 2010s when digital processes

Read more.

Social selling: connected is the new way to sell

Over a decade ago, many of us could only imagine using social networks to reach buyers of different tastes, likes, and preferences in a vast global market; to be connected despite different time zones and countries while offering a product or service. There is no longer a need to have a point of sale when

Read more.

The Different Types of Sales & Marketing Relationships

It’s 2022, and for your business to stay relevant in today’s competitive environment, business leaders must seamlessly merge their sales and marketing functions. Effective sales and marketing are two success factors in today’s competitive business landscape. However, sales and marketing have many different relationship categories: adversarial, subservient, and siloed. Whatever your business strategy, marketing fuels

Read more.

Is Your Marketing Agile Enough to Respond to Customer Insights?

Technology has changed how we handle marketing; with customers at the heart of marketing, how do you know if your strategy is agile enough? The last few years have proven to be quite the ride; consequently, significant technological advances emerged to help businesses function more successfully. Additionally, tech has changed how marketing teams operate and

Read more.

Designing B2B marketing strategies to get to the next level

Build a unique and tailored marketing plan that considers all of your challenges and business needs. Too often, marketing services are approached in the same cookie-cutter, ‘one-size fits all’ strategy without considering the specific market trends and pain points impacting a business. At DuartePino, our Advisors help our clients design a unique and tailored marketing

Read more.

Performance, Growth & Trust Fueled by Communications

Leaders know one can only go so far without effective internal and external communications. Successful businesses are built on solid communication and the trust it builds.  Strong communications are at the foundation of successful businesses. So whether you are just starting your company or have been at its helm for years, it’s always a good

Read more.