Tag: Marketing Strategy

6 Factors To Consider before Going Global to Puerto Rico

GoGlobal Planning Series Like any business decision, going global comes with risks, but so does standing still! So here are some organizational factors to consider before going global from Puerto Rico to ensure the best possible chances of success. Commitment: First, the management team must have a genuine commitment to fund an international sales program

Read more.

BE Fest 2022 Recap: Business Learning and Educating Together

Magic happens when Hispanic leaders get together to talk and celebrate business in Puerto Rico.  San Juan, PR – BE Fest hosted the 2022 event with Hispanic leaders and industry professionals this past week on a full mind-blowing day. The BE Fest is one of the largest, most inclusive, and most accessible annual events catering

Read more.

5 Tips to Upgrade Your Marketing Plan

DuartePino Planning Series If you want a more powerful year, upgrading and focusing on developing a solid marketing plan is more important than ever.  First, you need to work on the five essential components of that plan. Then, to beef it up, you should consider developing campaigns and programs aligned with your objectives, target market,

Read more.

How to Atomize Your Content for High-Impact B2B Marketing

Content atomization can help you re-imagine how you strengthen the reach and impact of your marketing efforts, but what does atomization really entail, and how is it favorable for your business at all? Your business has a story to tell. Content is vital for building and maintaining credibility, sparking customer interest, and establishing healthy relationships

Read more.

How to Measure the Effectiveness of Your Sales Promotions

Buy one get one free! These promotions might be easy to create, but how do you ensure they are working? Sales promotions are one of the most effective marketing tools out there. Any business can benefit from adopting promotional techniques such as coupons, sampling, temporary price reductions, print media, targeted items for targeted people, features,

Read more.

4 Stages in the Marketing Funnel & their Ideal Content

Understanding your customers and what they want is essential to learning their needs. This allows for creating a successful marketing communications experience that incorporates the stages of your business funnel. However, the customer journey and their movement through the funnel can often be missed by over 61% of departments and decision-makers. Keep in mind that obtaining

Read more.

The Role of Marketing in Digital Transformation

The “digital transformation” concept emerged during the 1990s and has become a mainstay of contemporary business planning and strategies, whose simplified goal is to drive revenue through online channels and gain actionable customer insights.  While it was established in the ’90s during the dot-com bubble, this term strongly re-surfaced during the 2010s when digital processes

Read more.

Social selling: connected is the new way to sell

Over a decade ago, many of us could only imagine using social networks to reach buyers of different tastes, likes, and preferences in a vast global market; to be connected despite different time zones and countries while offering a product or service. There is no longer a need to have a point of sale when

Read more.

The Different Types of Sales & Marketing Relationships

It’s 2022, and for your business to stay relevant in today’s competitive environment, business leaders must seamlessly merge their sales and marketing functions. Effective sales and marketing are two success factors in today’s competitive business landscape. However, sales and marketing have many different relationship categories: adversarial, subservient, and siloed. Whatever your business strategy, marketing fuels

Read more.

Is Your Marketing Agile Enough to Respond to Customer Insights?

Technology has changed how we handle marketing; with customers at the heart of marketing, how do you know if your strategy is agile enough? The last few years have proven to be quite the ride; consequently, significant technological advances emerged to help businesses function more successfully. Additionally, tech has changed how marketing teams operate and

Read more.