Category: Marketing

Reflecting on the Air Movie: Leveraging Opportunities, Embracing Bold Vision, and Innovating

Following the business movies summer, I recently enjoyed watching the movie #Air, directed by Ben Affleck, which chronicles the inspiring true story of how Nike successfully partnered with then NBA rookie MichaelJordan to create the legendary #AirJordans. This extraordinary tale showcases the power of seizing opportunities and leveraging market trends and highlights the importance of

Read more.

Exploring Employee Preferences Beyond Salary: Insights from the 2023 SHRM Puerto Rico Study

In today’s dynamic workforce landscape, attracting and retaining top talent requires a deep understanding of employee preferences beyond just salary. A recent study conducted by SHRM Puerto Rico and Aon delved into these factors, shedding light on the interests and challenges faced by workers in the region. The findings offer valuable insights for organizations seeking

Read more.

Reflecting on The Bear Series: Prioritizing Mental Health in Business

As I immersed myself in the second season of Hulu’s The Bear, created by ChristopherStorer, I couldn’t help but be captivated by the powerful insights it offers beyond the realm of business, delving into the intricacies of mental health in entrepreneurship. This comedy-drama series takes us on a journey with Chef “Carmy” Berzatto, a young

Read more.

Building the Next Generation of Brands

Don’t get left behind—the new dawn is loaded with digital transformations and new forms of brand strategy. As we embark into a post-pandemic world and a global ecosystem of new economic models, businesses and brands see that past norms are constantly being reimagined. Over 47 million people left their job in 2021 in the U.S.

Read more.

Unlocking Marketing Success: Key Takeaways from the 2023 Cannes Lions

Since 1954, the Cannes Lions Festival has been an inspiring and innovative awards ceremony for global marketers. The 2023 edition showcased the industry’s best, while offering groundbreaking insights of the current creative industries. As a Cannes CMO Accelerator alumnus, I watched presentations delving into many relevant marketing topics.  This article distills the four most impactful

Read more.

The Importance of Sustainability & Social Responsibility for your Brand Reputation

A brand takes years to build but could take five minutes to destroy. Practicing sustainability and social responsibility can help your brand reputation in the long run. Your brand reputation is everything. When aligned with your purpose, a good reputation builds strong customer bases. When customers choose between brands, their reputation and what it stands

Read more.

Building Trustworthy Relationships

Understanding your relationship with stakeholders and clients has direct, stellar benefits.  Trust can be hard to earn and incredibly easy to lose. As senior leaders, we recognize the need to build client trust in our organizations. In today’s industry climate, trust has become increasingly complex to manage and evaluate. Organizations are expected to build trust

Read more.

The Value Visuals Bring to your Brand

From the point of view of a Designer, Photographer, and Visual Learner.  Over two-thirds of people are visual learners who engage more with social media posts, emails, ads, and content containing images rather than just text. Not only is content with images easier to digest and more likely to catch your attention, but they make

Read more.

New Research Finds that small businesses plan to outsource work

Based on the B2B rating platform Clutch, 90% of business owners planned to outsource business tasks in 2022, a double-digit increase from 2021.  Outsourcing is hiring third-party partners to conduct business functions that the company typically performs. It is one of the most powerful operations strategies to help business leaders focus their resources on valuable

Read more.