Many startups are started and led by the chief technologist. Maybe their title is CEO, but their skill set is generally technical development and vision, not marketing. With customer acquisition being your top priority to validate traction, the first non-technical hires should focus on marketing and sales. In the early days, the technical CEO oftenRead more.
If you are a business leader, you know how competitive the market can be. To stay on top, you need to have your finger on the pulse of emerging trends and tactical considerations to keep up with the latest. With the velocity at which markets are evolving, it is not a shock that everything thatRead more.
San Juan, PR – Congratulations to Antonio Duarte-Pino, Founder and Chief Marketing Officer of DuartePino, for being named amongst Caribbean Business’ 40 Under 40 honorees of 2019! While serving as deputy secretary of the Puerto Rico Economic Development & Commerce Department between 2013 and 2015, Antonio witnessed “a new wave of entrepreneurship” taking root on the island. He saysRead more.
You’ve heard it all before, “The customer comes first. The customer is always right.” The customer is securely in the driving seat. Period. Companies that put the customer at the heart of their organization are experiencing an increase in customer lifetime value, attrition, and overall profitability. So, how do you get your company to beRead more.
There’s no denying it. You cannot consider yourself a great marketer unless you know your numbers. Understanding how to evaluate a Marketing Plan, including whether it is delivering the best possible results, can save you money and help you ensure the success of the company growth plan. Even though any evaluation should start by reviewing the MarketingRead more.