Category: Marketing

Anticipation as key to Shielding Your Brand’s Reputation

A crisis is an unexpected yet, expected part of managing an organization. At least 95% of companies will face a crisis dealing with their reputation. Timely constructing and planning for a crisis of any sort is critical to lessen the impacts generated that could threaten your brand’s reputation. That being said, anticipation and preparedness make

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Storydoing vs. Storytelling in Modern Marketing

Storytelling is one of the essential marketing tools, but with storydoing entering the picture, the way we do marketing is changing.  From the birth of humankind, storytelling has been a staple of communication, a way to pass down history, and connect with others. Storytelling has always been considered an essential tool for presenting a company’s

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The Business Lessons & Trends we Learned Post-Pandemic

The pandemic brought the business world a lot of valuable lessons and a learning curb for thriving in our endeavors.  Our partners at WorldCom compiled a report based on lessons and trends learned in a post-pandemic business environment.  What we learned from e-commerce E-commerce might be over 25-years old; however, many sectors and businesses launched

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The Changing Landscape of Hiring & Employee Retention

Companies struggle for air as a big wave of employee resignation sweeps the business world. COVID-19 and other factors have triggered the ultimate great resignation, and companies are struggling with how to keep their employees content. As companies begin to see the end of the pandemic tunnel, keeping employees and attracting new ones is becoming

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How to Positively Connect with your Employees & Potential Talent

Over 4.3 million people quit their jobs due to the pandemic, burnout, and other factors resulting in what is being called “The Great Resignation.” With your leadership, you can positively change the culture of talent acquisition.  Undoubtedly, the pandemic has changed many industries and the way companies run and retain talent. Many everyday factors have

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Strategic Communication Trends to Follow in 2022

In this new era, communication is evolving! Here are some trends to help keep you relevant.  The last two years have changed the way companies communicate. Strategies continue to adapt as research and trends of the post-pandemic era emerge. As we move through 2022, strategic communications will be crucial for organizations to continue engaging with

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DuartePino: Worldcom Confidence Index Points to a ‘Progressive’ Approach to Recovering From The Pandemic

From technological advances to global trends, here’s how to steadily recover from the pandemic. The COVID-19 pandemic continues to disrupt the world economy, industries, and life itself as we know it. Everyone has felt its constantly altering ways, whether you work in or own public or private sectors companies. In this new environment, learning new

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The Importance of a Strong Marketing Strategy for Business Growth

Your business depends on many aspects, but it can fall to pieces without the right marketing strategy.  With so many tasks needing completion and not enough time nor brainpower, it is understandable that a marketing strategy can often take the back burner. However, our advisors at DuartePino are here to help you pick up the

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The Importance of Building Trust in Business Relations

Our secret weapon at DuartePino is our team of trusted advisors. By practicing passion and empathy in everything we do, our team aims to place ourselves in the shoes of our clients and the audiences in which they want to reach to find that perfect meeting point. At DuartePino, our goal is to inspire national

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