Category: Operations

Unlocking Marketing Success: Key Takeaways from the 2023 Cannes Lions

Since 1954, the Cannes Lions Festival has been an inspiring and innovative awards ceremony for global marketers. The 2023 edition showcased the industry’s best, while offering groundbreaking insights of the current creative industries. As a Cannes CMO Accelerator alumnus, I watched presentations delving into many relevant marketing topics.  This article distills the four most impactful

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The Importance of Sustainability & Social Responsibility for your Brand Reputation

A brand takes years to build but could take five minutes to destroy. Practicing sustainability and social responsibility can help your brand reputation in the long run. Your brand reputation is everything. When aligned with your purpose, a good reputation builds strong customer bases. When customers choose between brands, their reputation and what it stands

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7 . Mar . 2023 Uncategorized

Building Trustworthy Relationships

Understanding your relationship with stakeholders and clients has direct, stellar benefits.  Trust can be hard to earn and incredibly easy to lose. As senior leaders, we recognize the need to build client trust in our organizations. In today’s industry climate, trust has become increasingly complex to manage and evaluate. Organizations are expected to build trust

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The Value Visuals Bring to your Brand

From the point of view of a Designer, Photographer, and Visual Learner.  Over two-thirds of people are visual learners who engage more with social media posts, emails, ads, and content containing images rather than just text. Not only is content with images easier to digest and more likely to catch your attention, but they make

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15 . Feb . 2023 Uncategorized

New Research Finds that small businesses plan to outsource work

Based on the B2B rating platform Clutch, 90% of business owners planned to outsource business tasks in 2022, a double-digit increase from 2021.  Outsourcing is hiring third-party partners to conduct business functions that the company typically performs. It is one of the most powerful operations strategies to help business leaders focus their resources on valuable

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Outsourcing The Right Way: How to onboard & integrate an Outsourcing Partner

As a business leader, you know how important it is to identify your unique value proposition and deliver quality services to be the best you can be in your industry. One of the most powerful operations strategies that can help leaders focus their resources on truly valuable tasks to drive profitability and growth is outsourcing.

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Outsourcing marketing defined for B2B companies

In 2023, most business-to-business (B2B) trade will be conducted online, either as a hybrid omnichannel interaction or solely online. As confirmed by McKinsey’s most recent global B2B pulse, the pandemic was a wake-up call indicating that B2B companies now need to raise the bar in their marketing and sales strategies in order to manage client

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15 . Feb . 2023 Uncategorized

5 triggers that point to a need to outsource your marketing

From budget constraints to issues with accountability, your company may need external support to optimize your marketing strategy. Someone recently asked me to explain why a company might want to outsource its marketing. So below, I’ve listed some of the top reasons or triggers that, in my experience, suggest that your company needs help from

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Make agile & data-driven marketing decisions with operational excellence

Making decisions can be as easy as pie but making the right and well-thought-out decision takes operational excellence and big data.  In a fast-paced world, operational excellence and tech, such as big data, are essential for a successful transformation, operations, culture, keeping ahead of the game, and most importantly, reaching your desired business goals. At

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What is a Data-Informed Corporate Culture & How to Create it?

Today, data is more valuable than gold. Data and analytics empower business leaders and employees to take more accurate and reliable initiatives and decision-making. By putting data at the center of your business initiatives, your company can discover patterns to implement better and more efficient operations. There is no question that without implementing data and

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