Understanding your relationship with stakeholders and clients has direct, stellar benefits.
Trust can be hard to earn and incredibly easy to lose. As senior leaders, we recognize the need to build client trust in our organizations. In today’s industry climate, trust has become increasingly complex to manage and evaluate. Organizations are expected to build trust across growing ecosystems of stakeholders and amid evolving expectations, but what’s the best way to standardize, study, and measure trust?
Numerous studies confirm that companies outperforming the S&P 500 view trust as a tangible, strategic, and critical asset, given the objective and quantifiable value it can bring to an organization. Trust is complex and is the foundation of all relationships with your employees, stakeholders, and yourself.
Through tireless research and extensive trial and error, we at DuartePino have developed a roadmap to measure client trust.
The DuartePino Trust Program
The first step to managing trust is understanding how it can be defined and measured. Over five years ago, we started researching and understanding trust dynamics through long and open conversations with our clients. In 2020, we officially launched the DuartePino Trust Program anchored in a biannual trust survey that includes all our outsourcing clients. Since launching the program, we have measured and monitored our clients’ trust for three years, demonstrating how competence, dependability, transparency, humanity, and even clear communication can shift your business goals.
Humbly, we can share that we have maintained above-industry results for the last three years with positive Net Promoter Scores!
Additionally, we maintain high marks in competency, reliability, and integrity for all our clients. Our positive NPS remains higher than the industry average, with most clients high in the Net Promoter quadrant. We are highly trusted to manage marketing strategies, strengthen brand equity, and drive business growth.
In conclusion, business leaders should trust their marketing team and possess a direct brand strategy to strengthen equity, foster a positive corporate culture, and drive business growth. In addition, establishing trust and understanding your relationships can help limit risks such as loss. As business leaders, we must invest in understanding, measuring, and managing trust as a critical asset. As a purpose-driven firm, holding it as our core value is imperative.
Fuel and optimize your business growth with a tech-smart and strategic marketing plan. Our Growth Advisors possess the tools your business needs to help you see the bigger picture and discover new opportunities you may not have thought possible. Through a marketing-as-a-service approach, scaling companies can focus on keeping the flame alive at the forefront of their businesses while we keep the fires burning behind the scenes through the implementation of real-time research, smart data, and analytics, as well as up-to-date consumer and market trends to your marketing strategy. Contact us today to learn more about what we can do for your marketing plan.
DuartePino is a management outsourcing firm that combines in-depth customer knowledge with practical expertise in marketing, communications, brand management, and overall business strategies to help clients create sustainable business growth. Our single-source accountability comprises a unified network of Trusted Advisors with years of combined experience in their respective industries. As a result, we can provide your organization with a fresh perspective, proven processes that invest in results, and the martech tools for successful execution.
We have one primary purpose: to help Hispanic-led companies connect with growth opportunities. We do this by intentionally building relationships of trust, internally and externally, through reliability, competence, and integrity. As members of the Worldcom network, we also have quick and unfettered access to the resources of more than 80 global partners in 50 countries and six continents to work together in designing and implementing communications strategies for all key stakeholders. Today, we proudly manage over 15 marketing communications departments representing more than $1B in annual sales, and 70% are exporting to international markets.