A brand takes years to build but could take five minutes to destroy. Practicing sustainability and social responsibility can help your brand reputation in the long run. Your brand reputation is everything. When aligned with your purpose, a good reputation builds strong customer bases. When customers choose between brands, their reputation and what it stands
Read more.Category: Strategy
Building Trustworthy Relationships
Understanding your relationship with stakeholders and clients has direct, stellar benefits. Trust can be hard to earn and incredibly easy to lose. As senior leaders, we recognize the need to build client trust in our organizations. In today’s industry climate, trust has become increasingly complex to manage and evaluate. Organizations are expected to build trust
Read more.Perks of having a “Million Dollar” Marketing Team
Perks of having a Million Dollar Marketing Staff // Companies have long outsourced development activities but there is a new trend.
Read more.5 groundbreaking content trends to follow in 2023
2023 is here and with the ongoing, ever-evolving content strategies and social media platforms, creators must keep their eyes peeled for the latest trends to stay relevant and on top of their content game! Below, we’ve compiled a short list to help you navigate the year like a true content champion. A strong content Marketing Strategy
Read more.BE Fest 2022 Recap: Business Learning and Educating Together
Magic happens when Hispanic leaders get together to talk and celebrate business in Puerto Rico. San Juan, PR – BE Fest hosted the 2022 event with Hispanic leaders and industry professionals this past week on a full mind-blowing day. The BE Fest is one of the largest, most inclusive, and most accessible annual events catering
Read more.Retail Digital Transformation: Best Practices & Top Trends
Retail is only as successful as it is today with the power of technology! So, bridge the gap between your store and consumer, and reach your goals with these popular trends. Every business has gone or needs to undergo an intense digital transformation to be more productive, motivate employees, and increase value and financial prosperity.
Read more.Maintaining Value Through the Retail Value Chain
For CPGs, managing the value chain is as important as the packaged goods. As a business owner and leader, you might feel overwhelming pressure to perform perfectly while lowering costs and keeping product value. So, thinking about endless ideas for staying competitive and ahead can start using value chain techniques and chain analysis. Managing consumer
Read more.C-Suites Changing Priorities Risk Losing Stakeholders’ Confidence
Worldcom Confidence Index shows significant declines in ESG and DEI Engagement. The latest results from the Worldcom Confidence Index (WCI) identify significant changes in engagement levels between the first and third quarters of 2022 for the top business topics with the highest focus from global business leaders. The most significant decreases from 1Q22 in the
Read more.The Power of Data & Analytics for Optimal Business Growth
The world as we know it made an enormous technological leap during the pandemic. Companies and customers alike have changed their needs and how they use technology to shop and get information from their customers. In a study conducted by the International Institute for Analytics, businesses that use data will see over USD$430 billion in
Read more.What is a Data-Informed Corporate Culture & How to Create it?
Today, data is more valuable than gold. Data and analytics empower business leaders and employees to take more accurate and reliable initiatives and decision-making. By putting data at the center of your business initiatives, your company can discover patterns to implement better and more efficient operations. There is no question that without implementing data and
Read more.