Category: Strategy

The Importance of Project Management in Marketing

In today’s business environment, all companies deal with many different projects and initiatives that must be carried out at the same time to meet the established financial goals. When considering the number of tasks that need to be done daily and managing multiple priorities, it can be easy to get overwhelmed. This is where project management comes in.

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Coronavirus Aid for Puerto Rican Small Businesses

At DuartePino, we are committed to helping local scale-ups and startups reach their full potential, and give them tools toward resiliency. As we all face new and unchartered waters, and uncertainty caused by the biggest health and economic crisis of modern time, the COVID-19 outbreak, we stand ever the more committed to this mission. Half of

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Top 5 Reasons for a Startup to Hire a Fractional CMO

Many startups are started and led by the chief technologist. Maybe their title is CEO, but their skill set is generally technical development and vision, not marketing. With customer acquisition being your top priority to validate traction, the first non-technical hires should focus on marketing and sales. In the early days, the technical CEO often

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9 Strategic Considerations for 2020

If you are a business leader, you know how competitive the market can be. To stay on top, you need to have your finger on the pulse of emerging trends and tactical considerations to keep up with the latest. With the velocity at which markets are evolving, it is not a shock that everything that

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Strategic Planning for Customer Centricity

You’ve heard it all before, “The customer comes first. The customer is always right.” The customer is securely in the driving seat. Period. Companies that put the customer at the heart of their organization are experiencing an increase in customer lifetime value, attrition, and overall profitability. So, how do you get your company to be

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Building Strategic Resilience in your Employees

The world can be a frightening place. As a business leader, I am always aware of the choices I make to minimize my perception of fear and uncertainty. Natural disasters, such as Hurricane Maria, increasing financial pressure, and intense competition — both here and abroad — have defined an evolving and complicated landscape for developing

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Strategic Resilience to Turn Crises into Growth

In a world of accelerating complexity and uncertainty where crises are becoming the new norm, strategic resilience is increasingly seen as a crucial feature that reflects the capacity of a company to​ manage disturbance and reorganize itself without collapsing in the face of adversity. Resilient companies are more adaptable to change, are more able to

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5 ways to evaluate your Marketing Plan

There’s no denying it. You cannot consider yourself a great marketer unless you know your numbers. Understanding how to evaluate a Marketing Plan, including whether it is delivering the best possible results, can save you money and help you ensure the success of the company growth plan. Even though any evaluation should start by reviewing the Marketing

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Main Factors to Consider When Exporting

Like any business decision, going global comes with risks… but so does standing still! There are some organizational factors to consider when exporting so you work well prepared, with the best possible chances of success. Commitment – First, it is important to have the commitment of the management team to fund an international sales program and

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