Category: Strategy

5 groundbreaking content trends to follow in 2023

2023 is here and with the ongoing, ever-evolving content strategies and social media platforms, creators must keep their eyes peeled for the latest trends to stay relevant and on top of their content game! Below, we’ve compiled a short list to help you navigate the year like a true content champion.  A strong content Marketing Strategy

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BE Fest 2022 Recap: Business Learning and Educating Together

Magic happens when Hispanic leaders get together to talk and celebrate business in Puerto Rico.  San Juan, PR – BE Fest hosted the 2022 event with Hispanic leaders and industry professionals this past week on a full mind-blowing day. The BE Fest is one of the largest, most inclusive, and most accessible annual events catering

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Retail Digital Transformation: Best Practices & Top Trends

Retail is only as successful as it is today with the power of technology! So, bridge the gap between your store and consumer, and reach your goals with these popular trends.  Every business has gone or needs to undergo an intense digital transformation to be more productive, motivate employees, and increase value and financial prosperity.

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Maintaining Value Through the Retail Value Chain

For CPGs, managing the value chain is as important as the packaged goods. As a business owner and leader, you might feel overwhelming pressure to perform perfectly while lowering costs and keeping product value. So, thinking about endless ideas for staying competitive and ahead can start using value chain techniques and chain analysis.  Managing consumer

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C-Suites Changing Priorities Risk Losing Stakeholders’ Confidence

Worldcom Confidence Index shows significant declines in ESG and DEI Engagement. The latest results from the Worldcom Confidence Index (WCI) identify significant changes in engagement levels between the first and third quarters of 2022 for the top business topics with the highest focus from global business leaders. The most significant decreases from 1Q22 in the

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The Power of Data & Analytics for Optimal Business Growth

The world as we know it made an enormous technological leap during the pandemic. Companies and customers alike have changed their needs and how they use technology to shop and get information from their customers. In a study conducted by the International Institute for Analytics, businesses that use data will see over USD$430 billion in

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What is a Data-Informed Corporate Culture & How to Create it?

Today, data is more valuable than gold. Data and analytics empower business leaders and employees to take more accurate and reliable initiatives and decision-making. By putting data at the center of your business initiatives, your company can discover patterns to implement better and more efficient operations. There is no question that without implementing data and

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The Value of Employer Brand in Times of The Great Resignation

The great resignation is in full blast. However, your employee brand can help you keep and attract the right employees!   With over more than 19 million workers in the U.S alone quitting their current jobs, companies have hit a record-breaking high of open positions. People are experiencing grief, burnout, productive pressure, work-life imbalance, and the

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How to Atomize Your Content for High-Impact B2B Marketing

Content atomization can help you re-imagine how you strengthen the reach and impact of your marketing efforts, but what does atomization really entail, and how is it favorable for your business at all? Your business has a story to tell. Content is vital for building and maintaining credibility, sparking customer interest, and establishing healthy relationships

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Effective Sales & Marketing Strategies for Scaleups

Simply put, a scale-up is a business that is in the process of expanding, with at least a 20% average annual return in its last three years. In addition, the company must employ at least ten employees to be considered a scale-up. The scale-up phase is an incredibly challenging period for any business, requiring special

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