From ASMR (Autonomous Sensory Meridian Response), hilarious ring videos, “TikTok made me buy it,” cute animals, and highly interactive videos, the world of video marketing and how we make videos, is changing every day. Video content is an undeniable part of marketing used by every niche and industry. According to Wyzowl, people share videos twice
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The Role of Marketing in Digital Transformation
The “digital transformation” concept emerged during the 1990s and has become a mainstay of contemporary business planning and strategies, whose simplified goal is to drive revenue through online channels and gain actionable customer insights. While it was established in the ’90s during the dot-com bubble, this term strongly re-surfaced during the 2010s when digital processes
Read more.Social selling: connected is the new way to sell
Over a decade ago, many of us could only imagine using social networks to reach buyers of different tastes, likes, and preferences in a vast global market; to be connected despite different time zones and countries while offering a product or service. There is no longer a need to have a point of sale when
Read more.La frontera digital está en constante movimiento
Mensaje para el 2017 SME Digital Por: Antonio Duarte-Pino Mensaje para los 2017 SME Digital Vivimos en un mundo globalizado, donde la frontera digital está en constante movimiento. Debemos romper con los moldes tradicionales para impulsar el crecimiento de nuestros negocios, no sólo en la comunicación de nuestras marcas sino para mejorar nuestros ofrecimientos. Hoy
Read more.Digital Trends to Watch
Key takeaways from the 2016 SME Digital According to experts, by 2020, customers will manage more than 85% of their relations with companies without interacting with human beings. This means that customer experience will be the key competitive differentiator among businesses. Companies must quickly conclude that customers demand a great experience, integrated among multiple touch-points
Read more.Vivimos en un Mundo Digital Globalizado
… y Puerto Rico está listo para competir! Por: Antonio Duarte-PinoMensaje para los 2016 SME Digital El crecimiento de Puerto Rico está en manos de sus empresarios, en empresarios que conecten nuevamente a nuestra Isla con el mundo. Y contrario a lo que muchos puedan pensar, sí contamos con los recursos humanos y la capacidad
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