Category: Creative

The Importance of Design in Content Marketing

With the power of graphic design, a message can travel around the world and bring people together through social media.   Graphic design is one of the most powerful tools in content marketing. No campaign or feed is complete without art, whether you are trying to reach stakeholders, decision-makers, leads, clients, or create a following. The

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The Importance of Typography

Typography is like the meta brand. After color, typography is the second most important aspect of a brand —not only is it the main component to create verbal language to communicate with your audience, it’s also a powerful non-verbal messenger.

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The Benefits of Branded Programs as Brand Differentiators

To stand out within a competitive sales landscape, it is no secret that differentiation is key. If your brand has a unique value proposition validated by customers or “Purple Cow” as Seth Godin taught us, rest assured you are differentiated. But is your business leveraging this in the best way possible? This is where a Branded Program might be a solution.

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Creative Mindset: Do’s and Don’ts

Creativity is liquid. It’s about adaptation and creating “something new” out of “the same” or “the old.” In the creative department of marketing, we are constantly finding new ways of convincing an audience to buy a certain product or service over and over again, instead of finding it somewhere else.

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Celebramos el Mes de Concienciación del Síndrome Down con gente Bien Cool

La Fundación Puertorriqueña de Síndrome Down se une a la marca Bien Cool para recaudar fondos para esta población a través de una divertida colección de medias  San Juan, PR — Cada vez más personas con Síndrome Down se insertan al mundo laboral, donde aportan su conocimiento, alegría y carisma para llevar a cabo distintas

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