From the point of view of a Designer, Photographer, and Visual Learner.
Over two-thirds of people are visual learners who engage more with social media posts, emails, ads, and content containing images rather than just text. Not only is content with images easier to digest and more likely to catch your attention, but they make the content that follows more compelling. According to a recent study, around 80% of marketers use visual assets in their social media marketing campaigns since visual content is 40% more likely to be shared on social media platforms.
What are digital visual assets?
A digital visual asset is material such as photography, videos, design (infographics, illustrations, posters, signage, and motion graphics), and content such as GIFs, CGI photography, and memes. Other visuals can include presentations, documents, and more. While the format type is crucial, the value it brings is equally essential. Digital assets must be owned by either a company or individual, provide value to said company, and be searchable via Google and metadata.
Digital assets are a fantastic way to attract, inspire, and engage people! Creating a great brand experience and utilizing different and unique visual aspects can go a long way. According to Gepard, “visual assets drive sales by creating better customer experiences. In return, this builds brand loyalty. It is important to understand that visual content drives engagement and conversion. Today’s market demands that retailers have a robust plan that meets both the creative and administrative sides, which is often a time-consuming part of the business.”
Why visuals are important and why you should use them
Visuals and digital assets are crucial in this day and age. Businesses depend on them more than ever to create ads, meet customer demands and inspire certain consumer behaviors and connections. Visuals represent who and what your company stands for and showcase your products, culture, brand, and services. In addition, digital visual assets in your social media can help you better interact with your viewers and prospects.
Did you know that content with images receives an average of 94% more views than those without? That is because humans are more likely to remember information when paired with an image—adding an image helps people process visual data over 60,000 times faster than words! In addition, videos are the second most visited search results on Google, whereas videos on TikTok and Instagram Reels have a whooping 33.3-37.3 million monthly viewers per platform. So it’s no wonder that over 51% of B2B marketers prioritize visual assets when creating their content marketing strategy, as stated by Hubspot.
Not everyone learns or digests information in the same way. With so many people preferring to learn via visuals, developing content that visually engages others makes sense. Additionally, being more inclusive and following the latest data will help your brand meet customer needs and demands on every level. Fuel and optimize your business growth with a tech-smart and strategic marketing plan. Our Growth Advisors have the tools to help you see the bigger picture and discover new opportunities you may not have thought were possible. Through a marketing-as-a-service approach, scale-ups and startups can focus on keeping the flame alive at the forefront of their businesses. In contrast, we keep the fires burning behind the scenes by implementing real-time research, smart data, analytics, and up-to-date consumer and market trends in your marketing strategy. Contact us today to learn more about what we can do for your marketing plan.
*This blog post was written by Alfredo Vélez, Junior Operations Advisor at DuartePino.
DuartePino is a management outsourcing firm that combines in-depth customer knowledge with practical expertise in marketing, communications, brand management, and overall business strategies to help clients create sustainable business growth. Our single-source accountability comprises a unified network of Trusted Advisors with years of combined experience in their respective industries. As a result, we can provide your organization with a fresh perspective, proven processes that invest in results, and the martech tools for successful execution.
We have one primary purpose: to help Hispanic-led companies connect with growth opportunities. We do this by intentionally building relationships of trust, internally and externally, through reliability, competence, and integrity. As members of the Worldcom network, we also have quick and unfettered access to the resources of more than 80 global partners in 50 countries and six continents to work together in designing and implementing communications strategies for all key stakeholders. Today, we proudly manage over 15 marketing communications departments representing more than $1B in annual sales, and 70% are exporting to international markets.