Tag: LATAM

The media landscape in Latin America after COVID-19

It’s no secret that COVID-19 forever changed the world as we know it, including how we do news, advertise, use the internet, and shop — with e-Commerce growing exponentially globally. Likewise, the ways in which we communicate and receive news have also transformed. Recent studies show that consumers are primarily attracted to major news organizations,

Read more.

South America: A Continent of Business Opportunities

South America is home to numerous countries with immense growth potential and opportunities for any business owner. Counties such as Argentina, Brazil, Chile, Colombia, Ecuador, Guayana, Paraguay, Peru, Uruguay, and Venezuela are some of the most exciting places to visit and embrace as a home for your next big expansion projects. South America’s geographic location

Read more.

The current digital media landscape in Colombia

Historically, the media landscape in Colombia has been heavily influenced by broadcasters and publishers with strong ties to the business and political elites. Still, today we’re seeing new players and social media significantly changing media consumption trends. What’s more, lockdowns caused by the pandemic disrupted the country’s printing industry, expediting the digitization of the country’s

Read more.

More than Encanto: Expanding your business to Colombia

Home to some of the most beautiful places like Medellin, Cartagena, Bogota, and the Sierra Nevada de Santa Marta mountain range, Colombia is like none other. Yet, while many are soaking up the sun and enjoying the vast landscape and night rhythm, many others use it as a gateway to South America and the entire

Read more.