Tag: Worldcom

The rise of the multilatina

Get to know the Latin American powerhouses changing the world. The past few decades have been revolutionary for Latin Americans globally — we have come a long way to now seeing ourselves represented on the big screens, on top streaming media platforms, acting as global leaders, and even in space as pioneering astronauts. As Latin

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COVID-19’s Winners & Losers

With the disruption brought on by COVID19, there were many losers, winners, and some concerning, yet promising insights.  Our Worldcom Public Relations Group partners consistently deliver groundbreaking information to benefit brands worldwide. This month, they brought in an expert in tech and emerging media, Jeff Cole. Jeff is a research professor and director of the

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4 Stages in the Marketing Funnel & their Ideal Content

Understanding your customers and what they want is essential to learning their needs. This allows for creating a successful marketing communications experience that incorporates the stages of your business funnel. However, the customer journey and their movement through the funnel can often be missed by over 61% of departments and decision-makers. Keep in mind that obtaining

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Worldcom Global Conference 2022 Recap: Sustaining Value in a Changing World

This past week, Worldcom hosted the 2022 Global Conference in London, with esteemed partners, clients, and special guests worldwide participating in the three-day event. This meeting was the network’s first in-person global gathering in two years.  Keynote speakers included respected journalists from Bloomberg and BBC Roger Hearing, who presented on the state of international affairs

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Anticipation as key to Shielding Your Brand’s Reputation

A crisis is an unexpected yet, expected part of managing an organization. At least 95% of companies will face a crisis dealing with their reputation. Timely constructing and planning for a crisis is critical to lessen the impacts generated that could threaten your brand’s reputation. That being said, anticipation and preparedness make a large difference

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Storydoing vs. Storytelling in Modern Marketing

Storytelling is one of the essential marketing tools, but with storydoing entering the picture, the way we do marketing is changing.  From the birth of humankind, storytelling has been a staple of communication, a way to pass down history and connect with others. Storytelling has always been considered an essential tool for presenting a company’s

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The Changing Landscape of Hiring & Employee Retention

Companies struggle for air as a big wave of employee resignation sweeps the business world. COVID-19 and other factors have triggered the ultimate great resignation, and companies are struggling with how to keep their employees content. As companies begin to see the end of the pandemic tunnel, keeping employees and attracting new ones is becoming

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How to Positively Connect with your Employees & Potential Talent

Over 4.3 million people quit their jobs due to the pandemic, burnout, and other factors resulting in what is being called “The Great Resignation.” With your leadership, you can positively change the culture of talent acquisition.  Undoubtedly, the pandemic has changed many industries and how companies run and retain talent. Many everyday factors have contributed

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Strategic Communication Trends to Follow in 2022

In this new era, communication is evolving! Here are some trends to help keep you relevant.  The last two years have changed the way companies communicate. Strategies continue to adapt as research and trends of the post-pandemic era emerge. As we move through 2022, strategic communications will be crucial for organizations to continue engaging with

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DuartePino: Worldcom Confidence Index Points to a ‘Progressive’ Approach to Recovering From The Pandemic

From technological advances to global trends, here’s how to steadily recover from the pandemic. The COVID-19 pandemic continues to disrupt the world economy, industries, and life itself as we know it. Everyone has felt its constantly altering ways, whether you work in or own public or private sectors companies. In this new environment, learning new

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