Perks of having a Million Dollar Marketing Staff // Companies have long outsourced development activities but there is a new trend.
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6 Factors To Consider before Going Global to Puerto Rico
GoGlobal Planning Series Like any business decision, going global comes with risks, but so does standing still! So here are some organizational factors to consider before going global from Puerto Rico to ensure the best possible chances of success. Commitment: First, the management team must have a genuine commitment to fund an international sales program
Read more.Looking back at the 2022 Worldcom North America Conference in Philadelphia
This past October, we had the valuable opportunity to connect with our North American partners from the Worldcom Public Relations Group in Philadelphia at the North America Conference, and what a great experience it was! Several discussion sessions amongst fellow partners were held around emerging key topics, such as culture and retention, strategic planning, and
Read more.C-Suites Changing Priorities Risk Losing Stakeholders’ Confidence
Worldcom Confidence Index shows significant declines in ESG and DEI Engagement. The latest results from the Worldcom Confidence Index (WCI) identify significant changes in engagement levels between the first and third quarters of 2022 for the top business topics with the highest focus from global business leaders. The most significant decreases from 1Q22 in the
Read more.The rise of the multilatina
Get to know the Latin American powerhouses changing the world. The past few decades have been revolutionary for Latin Americans globally — we have come a long way to now seeing ourselves represented on the big screens, on top streaming media platforms, acting as global leaders, and even in space as pioneering astronauts. As Latin
Read more.COVID-19’s Winners & Losers
With the disruption brought on by COVID19, there were many losers, winners, and some concerning, yet promising insights. Our Worldcom Public Relations Group partners consistently deliver groundbreaking information to benefit brands worldwide. This month, they brought in an expert in tech and emerging media, Jeff Cole. Jeff is a research professor and director of the
Read more.4 Stages in the Marketing Funnel & their Ideal Content
Understanding your customers and what they want is essential to learning their needs. This allows for creating a successful marketing communications experience that incorporates the stages of your business funnel. However, the customer journey and their movement through the funnel can often be missed by over 61% of departments and decision-makers. Keep in mind that obtaining
Read more.Worldcom Global Conference 2022 Recap: Sustaining Value in a Changing World
This past week, Worldcom hosted the 2022 Global Conference in London, with esteemed partners, clients, and special guests worldwide participating in the three-day event. This meeting was the network’s first in-person global gathering in two years. Keynote speakers included respected journalists from Bloomberg and BBC Roger Hearing, who presented on the state of international affairs
Read more.Anticipation as key to Shielding Your Brand’s Reputation
A crisis is an unexpected yet, expected part of managing an organization. At least 95% of companies will face a crisis dealing with their reputation. Timely constructing and planning for a crisis is critical to lessen the impacts generated that could threaten your brand’s reputation. That being said, anticipation and preparedness make a large difference
Read more.Storydoing vs. Storytelling in Modern Marketing
Storytelling is one of the essential marketing tools, but with storydoing entering the picture, the way we do marketing is changing. From the birth of humankind, storytelling has been a staple of communication, a way to pass down history and connect with others. Storytelling has always been considered an essential tool for presenting a company’s
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