Since 1954, the Cannes Lions Festival has been an inspiring and innovative awards ceremony for global marketers. The 2023 edition showcased the industry’s best, while offering groundbreaking insights of the current creative industries. As a Cannes CMO Accelerator alumnus, I watched presentations delving into many relevant marketing topics. This article distills the four most impactful
Read more.Category: Business Growth
The Importance of Sustainability & Social Responsibility for your Brand Reputation
A brand takes years to build but could take five minutes to destroy. Practicing sustainability and social responsibility can help your brand reputation in the long run. Your brand reputation is everything. When aligned with your purpose, a good reputation builds strong customer bases. When customers choose between brands, their reputation and what it stands
Read more.Miami, A Multicultural Melting Pot
It is no secret that Miami is the place to be. With its waves so blue and one of the most popular vacation places globally. Miami has so much to offer beyond its fantastic lively nightlife, beaches, culinary and hospitality world, shopping, sports, and weather. It is ranked 26th out of 200 main global business
Read more.News in Latin America – Managing the news cycle in Latin America
Latin America is well-positioned in a great place as both a consumer and news and media creator. While freedom of the press might look different in some countries, each country offers opportunities and excellent news coverage. In Latin America, a healthy percentage of users paid for digital news. For example, 18% paid for news in
Read more.Unicorns hablan español e português: Startups in Latin American
The business and entrepreneurship world is evolving like fire and bringing large numbers and innovation. Latin American ventures and businesses have rapidly changed in the last few years, with venture capital investments totaling up to USD$4,100 in Latin America.1 Around 23% of the Latin American and Caribbean population has been embracing entrepreneurship and creating new
Read more.Outsourcing to Protect Your Company from Inflation
Inflation, fueled by supply-side shortages, is strongly hitting the U.S. economy. In addition, policy changes have further triggered labor shortages exacerbating the already complicated situation. As a result, businesses must rethink their competitive strategies for 2023. When done correctly, outsourcing can be a great way to protect your business from inflation and prepare against recession.
Read more.6 Marketing Strategies to Improve B2B Lead Generation on Your Website
Are you having issues generating more leads? You are not alone! Here are some great ways to get the ball rolling. Hubspot states that over 61% of marketers have traffic and lead generation challenges. To face them, business leaders must implement diverse B2B (business-to-business) lead-generation ideas accompanied by trial and error. It is important to
Read more.Macro Trends for CEOs to Implement into their Business Plans in 2023
A new year is here offering a fresh slate of new possibilities and chances for success. While the last few years have been turbulent and brought a lot of uncertainty, 2023 is the year to be better prepared for anything by increasing your use of smart data and analytics, investing in certain aspects of your
Read more.6 Factors To Consider before Going Global to Puerto Rico
GoGlobal Planning Series Like any business decision, going global comes with risks, but so does standing still! So here are some organizational factors to consider before going global from Puerto Rico to ensure the best possible chances of success. Commitment: First, the management team must have a genuine commitment to fund an international sales program
Read more.The current digital media landscape in the Dominican Republic
The Dominican Republic is home to various media outlets such as newspapers, printed and digital media, TV, radio, broadcasting, social media, and freedom of speech. The Dominican Republic guarantees freedom of the press and imposes imprisonment on journalists guilty of crimes such as libel and defamation. Although the country has experienced some turmoil in the
Read more.