Reflecting on the Air Movie: Leveraging Opportunities, Embracing Bold Vision, and Innovating

Following the business movies summer, I recently enjoyed watching the movie #Air, directed by Ben Affleck, which chronicles the inspiring true story of how Nike successfully partnered with then NBA rookie MichaelJordan to create the legendary #AirJordans. This extraordinary tale showcases the power of seizing opportunities and leveraging market trends and highlights the importance of embracing bold vision and innovation. As I immersed myself in this captivating film, I couldn’t help but be inspired by Nike’s famous ten principles and the remarkable business savviness of the Jordan family. Here are the three may takeaways:

  1. Leverage Opportunities and Market Trends: Air underscores the significance of leveraging opportunities and capitalizing on market trends. Nike’s executive Sonny Vaccaro recognized the immense potential in the basketball industry and the star power of Michael Jordan. In the business world, staying attuned to market dynamics, identifying emerging opportunities, and swiftly adapting to changing trends is essential. 
  2. Embrace Bold Vision and Innovation: The Air movie highlights the importance of embracing a bold vision and fostering innovation. Nike’s partnership with Michael Jordan was driven by a vision to create a revolutionary shoe line to change the game. This audacious vision propelled them to take risks, think outside the box, and push the boundaries of what was possible.
  3. Celebrating Business Savviness: Air also shines a spotlight on the business savviness of Michael Jordan and his mother, Deloris Jordan, played by Viola Davis. From negotiating endorsement deals to ensuring brand authenticity, their strategic insight and foresight were integral to shaping the trajectory of the Air Jordans.

Throughout the movie, we also catch glimpses of Nike’s famous ten principles, which have been instrumental in shaping the company’s success. From “It’s not about shoes; it’s about knowing where you’re going in them” to “Be a sponge”. These principles serve as guiding lights for entrepreneurs and business professionals. Incorporating these principles into our endeavors can help us navigate the complexities of the business landscape and make informed decisions.

The Air movie entertained me with its gripping storytelling and stellar performances, leaving me with profound insights into the business world. It exemplifies the power of seizing opportunities, leveraging market trends, embracing bold vision and innovation, and staying true to guiding principles. Let’s draw inspiration from Nike’s remarkable journey and the business savviness of Michael Jordan and his mom, incorporating these lessons into our entrepreneurial endeavors. Just do it!

#SeguimosGuapeando #LeadershipLessons #GrowthAdvisors #TrustForGrowth #OnMyDesk

Directed by Ben Affleck, Air offers captivating storytelling and exceptional performances, providing deep insights into the business world. With a stellar cast, this remarkable story demonstrates the significance of taking advantage of opportunities and emphasizes the need to embrace ambitious ideas and creativity. 


DuartePino is a management outsourcing firm that combines in-depth customer knowledge with practical expertise in marketing, communications, brand management, and overall business strategies to help clients create sustainable business growth. Our single-source accountability comprises a unified network of Trusted Advisors with years of combined experience in their respective industries. As a result, we can provide your organization with a fresh perspective, proven processes that invest in results, and the martech tools for successful execution.

We have one primary purpose: to help Hispanic-led companies connect with growth opportunities. We do this by intentionally building relationships of trust, internally and externally, through reliability, competence, and integrity. As members of the Worldcom network, we also have quick and unfettered access to the resources of more than 80 global partners in 50 countries and six continents to work together in designing and implementing communications strategies for all key stakeholders. Today, we proudly manage over 15 marketing communications departments representing more than $1B in annual sales, and 70% are exporting to international markets.