Tag: Marketing

5 groundbreaking content trends to follow in 2023

2023 is here and with the ongoing, ever-evolving content strategies and social media platforms, creators must keep their eyes peeled for the latest trends to stay relevant and on top of their content game! Below, we’ve compiled a short list to help you navigate the year like a true content champion.  A strong content Marketing Strategy

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6 Factors To Consider before Going Global to Puerto Rico

GoGlobal Planning Series Like any business decision, going global comes with risks, but so does standing still! So here are some organizational factors to consider before going global from Puerto Rico to ensure the best possible chances of success. Commitment: First, the management team must have a genuine commitment to fund an international sales program

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Make agile & data-driven marketing decisions with operational excellence

Making decisions can be as easy as pie but making the right and well-thought-out decision takes operational excellence and big data.  In a fast-paced world, operational excellence and tech, such as big data, are essential for a successful transformation, operations, culture, keeping ahead of the game, and most importantly, reaching your desired business goals. At

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BE Fest 2022 Recap: Business Learning and Educating Together

Magic happens when Hispanic leaders get together to talk and celebrate business in Puerto Rico.  San Juan, PR – BE Fest hosted the 2022 event with Hispanic leaders and industry professionals this past week on a full mind-blowing day. The BE Fest is one of the largest, most inclusive, and most accessible annual events catering

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Retail Digital Transformation: Best Practices & Top Trends

Retail is only as successful as it is today with the power of technology! So, bridge the gap between your store and consumer, and reach your goals with these popular trends.  Every business has gone or needs to undergo an intense digital transformation to be more productive, motivate employees, and increase value and financial prosperity.

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Maintaining Value Through the Retail Value Chain

For CPGs, managing the value chain is as important as the packaged goods. As a business owner and leader, you might feel overwhelming pressure to perform perfectly while lowering costs and keeping product value. So, thinking about endless ideas for staying competitive and ahead can start using value chain techniques and chain analysis.  Managing consumer

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5 Tips to Upgrade Your Marketing Plan

DuartePino Planning Series If you want a more powerful year, upgrading and focusing on developing a solid marketing plan is more important than ever.  First, you need to work on the five essential components of that plan. Then, to beef it up, you should consider developing campaigns and programs aligned with your objectives, target market,

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Ready to Grow Your Business? 5 Questions to Ask Yourself

To grow or not to grow your business is the ultimate question, but how do you know when and if you’re ready to make the big leap? Growth brings excellent opportunities, but before you can reap those benefits, you must consider what it could mean for you, your business, finances, and goals. Many are the

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4 Stages in the Marketing Funnel & their Ideal Content

Understanding your customers and what they want is essential to learning their needs. This allows for creating a successful marketing communications experience that incorporates the stages of your business funnel. However, the customer journey and their movement through the funnel can often be missed by over 61% of departments and decision-makers. Keep in mind that obtaining

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The Different Types of Sales & Marketing Relationships

It’s 2022, and for your business to stay relevant in today’s competitive environment, business leaders must seamlessly merge their sales and marketing functions. Effective sales and marketing are two success factors in today’s competitive business landscape. However, sales and marketing have many different relationship categories: adversarial, subservient, and siloed. Whatever your business strategy, marketing fuels

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