Tag: Marketing

Five Misconceptions About Branding

Branding without a strategy is like a dream without action —meaningless. Our Advisors are here to help you turn your dreams into reality through marketing-focused branding that gives your vision shape and meaning. Brand design requires a strategic plan that shapes the steps needed to grow a brand forward. Strategy drives a brand’s’ meaning, shaping the

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Top 5 Reasons for a Startup to Hire a Fractional CMO

Many startups are started and led by the chief technologist. Maybe their title is CEO, but their skill set is generally technical development and vision, not marketing. With customer acquisition being your top priority to validate traction, the first non-technical hires should focus on marketing and sales. In the early days, the technical CEO often

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5 ways to evaluate your Marketing Plan

There’s no denying it. You cannot consider yourself a great marketer unless you know your numbers. Understanding how to evaluate a Marketing Plan, including whether it is delivering the best possible results, can save you money and help you ensure the success of the company growth plan. Even though any evaluation should start by reviewing the Marketing

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