Tag: Marketing

The Business Lessons & Trends we Learned Post-Pandemic

The pandemic brought the business world a lot of valuable lessons and a learning curb for thriving in our endeavors.  Our partners at WorldCom compiled a report based on lessons and trends learned in a post-pandemic business environment.  What we learned from e-commerce E-commerce might be over 25-years old; however, many sectors and businesses launched

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Esencial Liberar Pacientes que aún están en Hospitales en medio de la Emergencia

Alivia brinda servicio a pacientes para que continúen sus tratamientos en el hogar una vez son dados de alta San Juan, PR — Desde el inicio de la emergencia por el brote de COVID-19 a nivel global, una de las mayores preocupaciones ha sido el colapso de los hospitales y salas de emergencia en caso de

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Abarca, Triple-S Accelerate Launch Of Puerto Rico’s First Home Delivery Pharmacy Program During The Covid-19 Crisis

Triple-S members can now use an apps to have medications delivered by local pharmacy to their homes SAN JUAN, PR — Pharmacy benefit manager Abarca and Triple-S Management Corporation (NYSE: GTS), on behalf of its managed care subsidiary, Triple-S Salud, today announced the launch of Triple-S en Casa, Puerto Rico’s first prescription home delivery program. “It has never

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Five Misconceptions About Branding

Branding without a strategy is like a dream without action —meaningless. Our Advisors are here to help you turn your dreams into reality through marketing-focused branding that gives your vision shape and meaning. Brand design requires a strategic plan that shapes the steps needed to grow a brand forward. Strategy drives a brand’s’ meaning, shaping the

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Five Ways Branding Enables Business Growth

#BrandingForGrowth Series A good presentation is key. How a company presents itself is how the market will perceive it in the long run. While elements such as finance, people, and operations are important, brand strategy should not be overlooked. A solid brand strategy can help the company’s customer outreach efforts, develop the culture within the

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Top 5 Reasons for a Startup to Hire a Fractional CMO

Many startups are started and led by the chief technologist. Maybe their title is CEO, but their skill set is generally technical development and vision, not marketing. With customer acquisition being your top priority to validate traction, the first non-technical hires should focus on marketing and sales. In the early days, the technical CEO often

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Abarca & Amgen Enter Outcome-Based Agreement For Enbrel

Agreement reduces the cost to commercial health plans for members who discontinue treatment. AVENTURA, FL — Abarca, a pharmacy benefit manager (PBM) that is disrupting the industry with an entirely new approach to technology and business practices, today announced it has entered into an outcomes-based contract with Amgen (NASDAQ: AMGN) for the drug Enbrel® (etanercept). Under the agreement,

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Es hora de empezar a pensar en el nuevo año

Es momento para reflexionar en el pasado y prepararnos para el futuro con una buena revisión del Plan de Mercadeo. Sé que se siente como si apenas empezáramos el año, pero ya estamos a mediados de noviembre y ya deberíamos estar pensando en cómo finalizará el año. Fin de año significa que es momento para

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Apuesta al liderazgo femenino para crecer

Como desde su fundación Fulcro Insurance apuesta a la fuerza laboral femenina, en una industria dominada principalmente por hombres. San Juan, PR – La compañía puertorriqueña de corretaje de seguros, Fulcro Insurance, anunció tres nuevos nombramientos a la alta gerencia y junta directiva de la empresa. Los nombramientos de Janyra Pérez Blanco, Joselys M. Ortíz López y

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