A brand takes years to build but could take five minutes to destroy. Practicing sustainability and social responsibility can help your brand reputation in the long run. Your brand reputation is everything. When aligned with your purpose, a good reputation builds strong customer bases. When customers choose between brands, their reputation and what it stands
Read more.Tag: Marketing
Building Trustworthy Relationships
Understanding your relationship with stakeholders and clients has direct, stellar benefits. Trust can be hard to earn and incredibly easy to lose. As senior leaders, we recognize the need to build client trust in our organizations. In today’s industry climate, trust has become increasingly complex to manage and evaluate. Organizations are expected to build trust
Read more.Perks of having a “Million Dollar” Marketing Team
Perks of having a Million Dollar Marketing Staff // Companies have long outsourced development activities but there is a new trend.
Read more.The Value Visuals Bring to your Brand
From the point of view of a Designer, Photographer, and Visual Learner. Over two-thirds of people are visual learners who engage more with social media posts, emails, ads, and content containing images rather than just text. Not only is content with images easier to digest and more likely to catch your attention, but they make
Read more.New Research Finds that small businesses plan to outsource work
Based on the B2B rating platform Clutch, 90% of business owners planned to outsource business tasks in 2022, a double-digit increase from 2021. Outsourcing is hiring third-party partners to conduct business functions that the company typically performs. It is one of the most powerful operations strategies to help business leaders focus their resources on valuable
Read more.Outsourcing The Right Way: How to onboard & integrate an Outsourcing Partner
As a business leader, you know how important it is to identify your unique value proposition and deliver quality services to be the best you can be in your industry. One of the most powerful operations strategies that can help leaders focus their resources on truly valuable tasks to drive profitability and growth is outsourcing.
Read more.Outsourcing marketing defined for B2B companies
In 2023, most business-to-business (B2B) trade will be conducted online, either as a hybrid omnichannel interaction or solely online. As confirmed by McKinsey’s most recent global B2B pulse, the pandemic was a wake-up call indicating that B2B companies now need to raise the bar in their marketing and sales strategies in order to manage client
Read more.5 triggers that point to a need to outsource your marketing
From budget constraints to issues with accountability, your company may need external support to optimize your marketing strategy. Someone recently asked me to explain why a company might want to outsource its marketing. So below, I’ve listed some of the top reasons or triggers that, in my experience, suggest that your company needs help from
Read more.5 groundbreaking content trends to follow in 2023
2023 is here and with the ongoing, ever-evolving content strategies and social media platforms, creators must keep their eyes peeled for the latest trends to stay relevant and on top of their content game! Below, we’ve compiled a short list to help you navigate the year like a true content champion. A strong content Marketing Strategy
Read more.6 Factors To Consider before Going Global to Puerto Rico
GoGlobal Planning Series Like any business decision, going global comes with risks, but so does standing still! So here are some organizational factors to consider before going global from Puerto Rico to ensure the best possible chances of success. Commitment: First, the management team must have a genuine commitment to fund an international sales program
Read more.