Tag: Outsourcing

Top 5 Reasons for a Startup to Hire a Fractional CMO

Many startups are started and led by the chief technologist. Maybe their title is CEO, but their skill set is generally technical development and vision, not marketing. With customer acquisition being your top priority to validate traction, the first non-technical hires should focus on marketing and sales. In the early days, the technical CEO often

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6 Situations that Trigger the need for a Fractional CMO

From budget constraints to issues with accountability, your company may need external support to optimize your marketing strategy. Someone recently asked me to explain why a company might want to hire a Fractional CMO. Here I’ve listed some of the top reasons or triggers that, in my experience, suggest that your company needs help from an

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5 Reasons on Why You Need a Solid Marketing Strategy for Growth

Many businesses struggle to identify their purpose and accurately defining who they are as a company. Through carefully defining your business, you are then able to develop a marketing strategy that connects your business to customers. A marketing strategy is a long-term plan to determine how the company will connect with the market, its customers and prospects. Creating a Solid Marketing Strategy is essential for business growth. Learn the top reasons why it is important for your business:

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Outsourcing Marketing for Growth

Companies have long outsourced creative marketing activities, but there is a new trend. Companies have long outsourced creative marketing activities, such as advertising and promotion campaigns. But there is a new trend on the rise in which companies are framing out marketing strategy and analytics as well. This trend is because outsourcing can save money

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