From budget constraints to issues with accountability, your company may need external support to optimize your marketing strategy.
Someone recently asked me to explain why a company might want to outsource its marketing. So below, I’ve listed some of the top reasons or triggers that, in my experience, suggest that your company needs help from an outsourced marketing partner.
- Expertise: Your executive team does not have marketing expertise. As a result, founders and/or technical CEOs can often take things too far. However, all successful companies need some marketing expertise to help them get systematic and strategic about their marketing. Outsourcing can bring decades of marketing expertise and lessons learned with industry respect and connections, to provide instant value.
- Planning: The lack of a formal roadmap with strategic marketing information and tasks signifies that a company can use some help. Outsourcing a marketing partner can help your business take a step back, understand the market, assess business opportunities, and implement a more strategic plan. Then, the outsourced team can execute and optimize the programs and campaigns efficiently and effectively.
- Effectiveness: If your company is spending money on a marketing scheme, yet not experiencing an increase in brand awareness, lead generation, and/or seeing an increase in revenue — this is a clear sign that your current marketing plan is not working. Your business may need new strategies to get out of a bad marketing course. Marketing has evolved dramatically in the last few years, and many new approaches have been created that can provide more substantial business results: from content strategy, and growth hacking, to marketing automation. An outsourced marketing partner is equipped with a big box of tools, validated with proven results from years of experience.
- Accountability: You need concrete results. If you’re asking your team for marketing results, and they can’t show any — this is a clear trigger that your current strategy is not working. Your team may say they “think” their marketing plan is working, but your gut may tell you differently. Outsourcing marketing can ensure that proper metrics and reporting are in place, so you know the return on investment for each activity.
- Recruiting: If a top marketing executive is leaving your company, this could be a great opportunity to outsource and bring in an interim CMO to keep marketing programs going strong. Outsourcing your marketing can help you continue with the marketing plans, and focus on achieving goals and projections while defining the right profile for the new hire.
Outsourcing marketing is a big decision for any company and isn’t always the right decision for every organization. First, you must know if outsourcing your marketing is a good fit for your company—when outsourcing is done right, it can bring plenty of value to your company by putting your organization in expert hands. The critical component is understanding your business needs so that you make the best decision for the future growth of your company.
Outsourcing marketing can help you increase lead flows, build integrated marketing processes, and increase business growth faster by optimizing current customer acquisition efforts. Sounds appealing? Get in touch with us, and we will be happy to discuss how outsourcing marketing could benefit your company.
*This blog post was written by Hilda Rodriguez, Senior Marketing Advisor & Head of the Retail & Consumer Practice at DuartePino.
DuartePino is a management outsourcing firm that combines in-depth customer knowledge with practical expertise in marketing, communications, brand management, and overall business strategies to help clients create sustainable business growth. Our single-source accountability comprises a unified network of Trusted Advisors with years of combined experience in their respective industries. As a result, we can provide your organization with a fresh perspective, proven processes that invest in results, and the martech tools for successful execution.
We have one primary purpose: to help Hispanic-led companies connect with growth opportunities. We do this by intentionally building relationships of trust, internally and externally, through reliability, competence, and integrity. As members of the Worldcom network, we also have quick and unfettered access to the resources of more than 80 global partners in 50 countries and six continents to work together in designing and implementing communications strategies for all key stakeholders. Today, we proudly manage over 15 marketing communications departments representing more than $1B in annual sales, and 70% are exporting to international markets.