Tag: Marketing for Growth

Unlocking Marketing Success: Key Takeaways from the 2023 Cannes Lions

Since 1954, the Cannes Lions Festival has been an inspiring and innovative awards ceremony for global marketers. The 2023 edition showcased the industry’s best, while offering groundbreaking insights of the current creative industries. As a Cannes CMO Accelerator alumnus, I watched presentations delving into many relevant marketing topics.  This article distills the four most impactful

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The Importance of Sustainability & Social Responsibility for your Brand Reputation

A brand takes years to build but could take five minutes to destroy. Practicing sustainability and social responsibility can help your brand reputation in the long run. Your brand reputation is everything. When aligned with your purpose, a good reputation builds strong customer bases. When customers choose between brands, their reputation and what it stands

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The Valuable Role of Public Relations

Public Relations play a key role in developing your brand, engaging the right audiences, and earning trust. For years, public relations has been a challenge for all businesses, no matter their size or location. Figuring out what public relations consist of and its actual impact has been a debate that has puzzled many. Public relations

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4 Stages in the Marketing Funnel & their Ideal Content

Understanding your customers and what they want is essential to learning their needs. This allows for creating a successful marketing communications experience that incorporates the stages of your business funnel. However, the customer journey and their movement through the funnel can often be missed by over 61% of departments and decision-makers. Keep in mind that obtaining

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9 . Jun . 2022 Uncategorized

The Role of Marketing in Digital Transformation

The “digital transformation” concept emerged during the 1990s and has become a mainstay of contemporary business planning and strategies, whose simplified goal is to drive revenue through online channels and gain actionable customer insights.  While it was established in the ’90s during the dot-com bubble, this term strongly re-surfaced during the 2010s when digital processes

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Social selling: connected is the new way to sell

Over a decade ago, many of us could only imagine using social networks to reach buyers of different tastes, likes, and preferences in a vast global market; to be connected despite different time zones and countries while offering a product or service. There is no longer a need to have a point of sale when

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8 . Jun . 2022 Uncategorized

The Different Types of Sales & Marketing Relationships

It’s 2022, and for your business to stay relevant in today’s competitive environment, business leaders must seamlessly merge their sales and marketing functions. Effective sales and marketing are two success factors in today’s competitive business landscape. However, sales and marketing have many different relationship categories: adversarial, subservient, and siloed. Whatever your business strategy, marketing fuels

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The Importance of Design in Content Marketing

With the power of graphic design, a message can travel around the world and bring people together through social media.   Graphic design is one of the most powerful tools in content marketing. No campaign or feed is complete without art, whether you are trying to reach stakeholders, decision-makers, leads, clients, or create a following. The

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11 . May . 2022 Uncategorized

The Business Lessons & Trends we Learned Post-Pandemic

The pandemic brought the business world a lot of valuable lessons and a learning curb for thriving in our endeavors.  Our partners at WorldCom compiled a report based on lessons and trends learned in a post-pandemic business environment.  What we learned from e-commerce E-commerce might be over 25-years old; however, many sectors and businesses launched

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The Importance of a Strong Marketing Strategy for Business Growth

Your business depends on many aspects, but it can fall to pieces without the right marketing strategy.  With so many tasks needing completion and not enough time or brainpower, it is understandable that a marketing strategy can often take the back burner. However, our advisors at DuartePino are here to help you pick up the

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