Tag: Growth

Five Misconceptions About Branding

Branding without a strategy is like a dream without action —meaningless. Our Advisors are here to help you turn your dreams into reality through marketing-focused branding that gives your vision shape and meaning. Brand design requires a strategic plan that shapes the steps needed to grow a brand forward. Strategy drives a brand’s’ meaning, shaping the

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The Importance of Internal Communications for Business Success

Every great leader knows that employees are the beating heart of any business, and reliable internal communications are what keeps it alive and pumping. Effective internal communication within a company helps ensure that all members of the organization are working collaboratively towards a common goal. It develops a cohesive culture, empowering employees to make the

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Strategic Planning for Customer Centricity

You’ve heard it all before, “The customer comes first. The customer is always right.” The customer is securely in the driving seat. Period. Companies that put the customer at the heart of their organization are experiencing an increase in customer lifetime value, attrition, and overall profitability. So, how do you get your company to be

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Strategic Resilience to Turn Crises into Growth

In a world of accelerating complexity and uncertainty where crises are becoming the new norm, strategic resilience is increasingly seen as a crucial feature that reflects the capacity of a company to​ manage disturbance and reorganize itself without collapsing in the face of adversity. Resilient companies are more adaptable to change, are more able to

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5 ways to evaluate your Marketing Plan

There’s no denying it. You cannot consider yourself a great marketer unless you know your numbers. Understanding how to evaluate a Marketing Plan, including whether it is delivering the best possible results, can save you money and help you ensure the success of the company growth plan. Even though any evaluation should start by reviewing the Marketing

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