Unlocking Marketing Success: Key Takeaways from the 2023 Cannes Lions

Since 1954, the Cannes Lions Festival has been an inspiring and innovative awards ceremony for global marketers. The 2023 edition showcased the industry’s best, while offering groundbreaking insights of the current creative industries. As a Cannes CMO Accelerator alumnus, I watched presentations delving into many relevant marketing topics.  This article distills the four most impactful

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The Importance of Sustainability & Social Responsibility for your Brand Reputation

A brand takes years to build but could take five minutes to destroy. Practicing sustainability and social responsibility can help your brand reputation in the long run. Your brand reputation is everything. When aligned with your purpose, a good reputation builds strong customer bases. When customers choose between brands, their reputation and what it stands

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Building Trustworthy Relationships

Understanding your relationship with stakeholders and clients has direct, stellar benefits.  Trust can be hard to earn and incredibly easy to lose. As senior leaders, we recognize the need to build client trust in our organizations. In today’s industry climate, trust has become increasingly complex to manage and evaluate. Organizations are expected to build trust

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Miami, A Multicultural Melting Pot

It is no secret that Miami is the place to be. With its waves so blue and one of the most popular vacation places globally. Miami has so much to offer beyond its fantastic lively nightlife, beaches, culinary and hospitality world, shopping, sports, and weather. It is ranked 26th out of 200 main global business

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News in Latin America – Managing the news cycle in Latin America

Latin America is well-positioned in a great place as both a consumer and news and media creator. While freedom of the press might look different in some countries, each country offers opportunities and excellent news coverage. In Latin America, a healthy percentage of users paid for digital news. For example, 18% paid for news in

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Unicorns hablan español e português: Startups in Latin American

The business and entrepreneurship world is evolving like fire and bringing large numbers and innovation. Latin American ventures and businesses have rapidly changed in the last few years, with venture capital investments totaling up to USD$4,100 in Latin America.1 Around 23% of the Latin American and Caribbean population has been embracing entrepreneurship and creating new

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The Value Visuals Bring to your Brand

From the point of view of a Designer, Photographer, and Visual Learner.  Over two-thirds of people are visual learners who engage more with social media posts, emails, ads, and content containing images rather than just text. Not only is content with images easier to digest and more likely to catch your attention, but they make

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New Research Finds that small businesses plan to outsource work

Based on the B2B rating platform Clutch, 90% of business owners planned to outsource business tasks in 2022, a double-digit increase from 2021.  Outsourcing is hiring third-party partners to conduct business functions that the company typically performs. It is one of the most powerful operations strategies to help business leaders focus their resources on valuable

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Outsourcing The Right Way: How to onboard & integrate an Outsourcing Partner

As a business leader, you know how important it is to identify your unique value proposition and deliver quality services to be the best you can be in your industry. One of the most powerful operations strategies that can help leaders focus their resources on truly valuable tasks to drive profitability and growth is outsourcing.

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