How to Atomize Your Content for High-Impact B2B Marketing

Content atomization can help you re-imagine how you strengthen the reach and impact of your marketing efforts, but what does atomization really entail, and how is it favorable for your business at all? Your business has a story to tell. Content is vital for building and maintaining credibility, sparking customer interest, and establishing healthy relationships

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Effective Sales & Marketing Strategies for Scaleups

Simply put, a scale-up is a business that is in the process of expanding, with at least a 20% average annual return in its last three years. In addition, the company must employ at least ten employees to be considered a scale-up. The scale-up phase is an incredibly challenging period for any business, requiring special

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Measuring the Effectiveness of Your Sales Promotions

Buy one get one free! Sure these promotions might be easy to create, but how do you ensure they work? Sales promotions are one of the most effective marketing tools out there. Any type of business can benefit from adopting promotional techniques such as coupons, sampling, temporary price reductions, print media, targeted items for targeted

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Ready to Grow Your Business? 5 Questions to Ask Yourself

To grow or not to grow your business is the ultimate question, but how do you know when and if you’re ready to make the big leap? Growth brings excellent opportunities, but before you can reap those benefits, you must consider what it could mean for you, your business, finances, and goals. Many are the

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The Valuable Role of Public Relations

Public Relations play a key role in developing your brand, engaging the right audiences, and earning trust. For years, public relations has been a challenge for all businesses, no matter their size or location. Figuring out what public relations consist of and its actual impact has been a debate that has puzzled many. Public relations

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4 Stages in the Marketing Funnel & their Ideal Content

Understanding your customers and what they want is essential to learning their needs. This allows for creating a successful marketing communications experience that incorporates the stages of your business funnel. However, the customer journey and their movement through the funnel can often be missed by over 61% of departments and decision-makers. Keep in mind that obtaining

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The Role of Marketing in Digital Transformation

The concept of “digital transformation” emerged during the 1990s and has become a mainstay of contemporary business planning and strategies, whose simplified goal is to drive revenue through online channels and gain actionable customer insights.  While it was established in the ’90s during the dot-com bubble, this term strongly re-surfaced during the 2010s when digital

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The Different Types of Sales & Marketing Relationships

It’s 2022, and for your business to stay relevant in today’s competitive environment, business leaders must merge their sales and marketing functions seamlessly. Effective sales and marketing are two success factors in today’s competitive business landscape. However, sales and marketing have many different relationship categories: adversarial, subservient, and siloed. Whatever your business strategy, marketing fuels

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Is Your Marketing Agile Enough to Respond to Customer Insights?

Technology has changed how we handle marketing; with customers at the heart of marketing, how do you know if your strategy is agile enough? The last few years have proven to be quite the ride; consequently, significant advances in technology emerged to help businesses function more successfully. Additionally, tech has changed how marketing teams operate

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Designing B2B marketing strategies to get to the next level

Build a unique and tailored marketing plan that considers all of your challenges and business needs. Too often, marketing services are approached in the same cookie-cutter, ‘one-size fits all’ strategy without considering the specific market trends and pain points impacting a business. At DuartePino, our Advisors help our clients design a unique and tailored marketing

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