Importance of Project Management in Marketing

In today’s business environment, all companies deal with many different projects and initiatives that must be carried out at the same time to meet the established financial goals. When considering the number of tasks that need to be done daily and managing multiple priorities, it can be easy to get overwhelmed. This is where project management comes in.

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The Importance of Typography

Typography is like the meta brand. After color, typography is the second most important aspect of a brand —not only is it the main component to create verbal language to communicate with your audience, it’s also a powerful non-verbal messenger.

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The Benefits of Branded Programs as Brand Differentiators

To stand out within a competitive sales landscape, it is no secret that differentiation is key. If your brand has a unique value proposition validated by customers or “Purple Cow” as Seth Godin taught us, rest assured you are differentiated. But is your business leveraging this in the best way possible? This is where a Branded Program might be a solution.

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Creative Mindset: Do’s and Don’ts

Creativity is liquid. It’s about adaptation and creating “something new” out of “the same” or “the old.” In the creative department of marketing, we are constantly finding new ways of convincing an audience to buy a certain product or service over and over again, instead of finding it somewhere else.

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Leaders & Feeders of Puerto Rico’s Startup Community

“Leaders of startup communities have to be entrepreneurs. Everyone else is a feeder into the startup community. Both leaders and feeders are important, but their roles are different,” – Brad Feld. During the last ten years, I’ve been an active participant in Puerto Rico’s startup community and it’s been interesting to see how the ecosystem

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Legal Health Check for your Business

Starting and running a business is hectic, and business owners usually prefer executing and selling instead of covering legal issues that are every bit as important. We developed a “Business Legal Health Checklist” for business owners to have a better idea of where they are at from a legal perspective and what they should be

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Coronavirus Aid for Puerto Rican Small Businesses

At DuartePino, we are committed to helping local scale-ups and startups reach their full potential, and give them tools toward resiliency. As we all face new and unchartered waters, and uncertainty caused by the biggest health and economic crisis of modern time, the COVID-19 outbreak, we stand ever the more committed to this mission. Half of

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Five Misconceptions About Branding

Branding without a strategy is like a dream without action —meaningless. Our Advisors are here to help you turn your dreams into reality through marketing-focused branding that gives your vision shape and meaning. Brand design requires a strategic plan that shapes the steps needed to grow a brand forward. Strategy drives a brand’s’ meaning, shaping the

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