A brand takes years to build but could take five minutes to destroy. Practicing sustainability and social responsibility can help your brand reputation in the long run. Your brand reputation is everything. When aligned with your purpose, a good reputation builds strong customer bases. When customers choose between brands, their reputation and what it standsRead more.
Building Trustworthy Relationships
Understanding your relationship with stakeholders and clients has direct, stellar benefits. Trust can be hard to earn and incredibly easy to lose. As senior leaders, we recognize the need to build client trust in our organizations. In today’s industry climate, trust has become increasingly complex to manage and evaluate. Organizations are expected to build trustRead more.
Perks of having a “Million Dollar” Marketing Team
Perks of having a Million Dollar Marketing Staff // Companies have long outsourced development activities but there is a new trend.Read more.
Miami, A Multicultural Melting Pot
It is no secret that Miami is the place to be. With its waves so blue and one of the most popular vacation places globally. Miami has so much to offer beyond its fantastic lively nightlife, beaches, culinary and hospitality world, shopping, sports, and weather. It is ranked 26th out of 200 main global businessRead more.
News in Latin America – Managing the news cycle in Latin America
Latin America is well-positioned in a great place as both a consumer and news and media creator. While freedom of the press might look different in some countries, each country offers opportunities and excellent news coverage. In Latin America, a healthy percentage of users paid for digital news. For example, 18% paid for news inRead more.
Unicorns hablan español e português: Startups in Latin American
The business and entrepreneurship world is evolving like fire and bringing large numbers and innovation. Latin American ventures and businesses have rapidly changed in the last few years, with venture capital investments totaling up to USD$4,100 in Latin America.1 Around 23% of the Latin American and Caribbean population has been embracing entrepreneurship and creating newRead more.
The Value Visuals Bring to your Brand
From the point of view of a Designer, Photographer, and Visual Learner. Over two-thirds of people are visual learners who engage more with social media posts, emails, ads, and content containing images rather than just text. Not only is content with images easier to digest and more likely to catch your attention, but they makeRead more.
New Research Finds that small businesses plan to outsource work
Based on the B2B rating platform Clutch, 90% of business owners planned to outsource business tasks in 2022, a double-digit increase from 2021. Outsourcing is hiring third-party partners to conduct business functions that the company typically performs. It is one of the most powerful operations strategies to help business leaders focus their resources on valuableRead more.
Outsourcing The Right Way: How to onboard & integrate an Outsourcing Partner
As a business leader, you know how important it is to identify your unique value proposition and deliver quality services to be the best you can be in your industry. One of the most powerful operations strategies that can help leaders focus their resources on truly valuable tasks to drive profitability and growth is outsourcing.Read more.
Outsourcing marketing defined for B2B companies
In 2023, most business-to-business (B2B) trade will be conducted online, either as a hybrid omnichannel interaction or solely online. As confirmed by McKinsey’s most recent global B2B pulse, the pandemic was a wake-up call indicating that B2B companies now need to raise the bar in their marketing and sales strategies in order to manage clientRead more.