OUR FRACTIONAL APPROACH


We provide Fractional Executives to support Hispanic-led scale-ups and midsize companies in their marketing strategy, reputation-building initiatives, and ultimately, business growth.

FRACTIONAL MODEL

In the last six years, we have restructured how to integrate the outsourcing of a business’ marketing and comms strategies, and have discovered that a fractional model allows us to most successfully insert our team at the heart of a company for best results.

Our collaborative framework empowers a company to discover growth opportunities, assures that everyone involved has a common focus, and works in an innovative and strategized way to foster growth through business acceleration. Our team works as one with the President or Founder throughout the entire process, bringing together our experience in strategy and modern marketing with their unique expertise in their industry.

Our Lead Advisors work as an external member of your company’s executive team as a seamless outsourcing solution.

WE ALSO OFFER 2 TYPES OF COOPERATIVE MODELS

In addition to our fractional model, we offer two types of cooperative models for big corporations and startups respectably, both anchored in trust. Our collaborative models empower companies to discover growth opportunities, assure that everyone involved has a common focus, and work in a strategized way to foster business growth.

COLLABORATIVE MODEL

Our collaborative model helps big corporations quickly and proactively find solutions to their business problems. This model empowers internal marketing teams, builds their capabilities, and aligns marketing with business results. It also connects them to a broad range of expertise in processes and solutions across the marketing communications landscape.

As needed, our Senior Advisors can support your team in investors and management meetings, and strategic offsites.

ADVISORY MODEL

In this capacity, our Chief Advisor will serve as a backend resource to the Founder of promising startups – serving as a trusted confidante.

The role includes acting as a sounding board for plans, ideas, and strategies, overseeing new offerings, playing devil’s advocate in the structuring of top initiatives, adding a third-party objective view, providing on-going business advice and even emotional support when times get tough.

Perhaps the most obvious benefit of our Advisory Model is that you can learn from our Chief Advisor’s previous experiences, and access our extensive network of resources.

WHAT DOES YOUR BUSINESS NEED TO GROW?

We are confident that our team’s competencies, the reliability of our processes, and the integrity of our Advisors, combined with our fractional and collaborative approach, can build strong relationships of trust to enable business growth.