Category: Communications

The media landscape in Latin America after COVID-19

It’s no secret that COVID-19 forever changed the world as we know it, including how we do news, advertise, use the internet, and shop — with e-Commerce growing exponentially globally. Likewise, the ways in which we communicate and receive news have also transformed. Recent studies show that consumers are primarily attracted to major news organizations,

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South America: A Continent of Business Opportunities

South America is home to numerous countries with immense growth potential and opportunities for any business owner. Counties such as Argentina, Brazil, Chile, Colombia, Ecuador, Guayana, Paraguay, Peru, Uruguay, and Venezuela are some of the most exciting places to visit and embrace as a home for your next big expansion projects. South America’s geographic location

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The current digital media landscape in Colombia

Historically, the media landscape in Colombia has been heavily influenced by broadcasters and publishers with strong ties to the business and political elites. Still, today we’re seeing new players and social media significantly changing media consumption trends. What’s more, lockdowns caused by the pandemic disrupted the country’s printing industry, expediting the digitization of the country’s

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The Value of Employer Brand in Times of The Great Resignation

The great resignation is in full blast. However, your employee brand can help you keep and attract the right employees!   With over more than 19 million workers in the U.S alone quitting their current jobs, companies have hit a record-breaking high of open positions. People are experiencing grief, burnout, productive pressure, work-life imbalance, and the

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The Valuable Role of Public Relations

Public Relations play a key role in developing your brand, engaging the right audiences, and earning trust. For years, public relations has been a challenge for all businesses, no matter their size or location. Figuring out what public relations consist of and its actual impact has been a debate that has puzzled many. Public relations

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Performance, Growth & Trust Fueled by Communications

Leaders know one can only go so far without effective internal and external communications. Successful businesses are built on solid communication and the trust it builds.  Strong communications are at the foundation of successful businesses. So whether you are just starting your company or have been at its helm for years, it’s always a good

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Worldcom Global Conference 2022 Recap: Sustaining Value in a Changing World

This past week, Worldcom hosted the 2022 Global Conference in London, with esteemed partners, clients, and special guests worldwide participating in the three-day event. This meeting was the network’s first in-person global gathering in two years.  Keynote speakers included respected journalists from Bloomberg and BBC Roger Hearing, who presented on the state of international affairs

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Cultivating Team Motivation & Productivity in the Workplace

In a post-pandemic world where remote and hybrid working is the new norm,  your team might be struggling to stay motivated, mentally healthy, and connected. Communication is the key to success, and learning new ways of practicing it through effective and robust internal communications can make all the difference in positively connecting with your employees

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6 Tips on how to Make a Good Impression with Potential Investors

Our brains are wired to make snap judgments about our surroundings and the people around us. We remember the most memorable events, how someone made us feel, how they carried themselves, and how they expressed crucial information. Your potential investors are no different! However, our Advisors know that navigating this world can be tricky, so

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Anticipation as key to Shielding Your Brand’s Reputation

A crisis is an unexpected yet, expected part of managing an organization. At least 95% of companies will face a crisis dealing with their reputation. Timely constructing and planning for a crisis is critical to lessen the impacts generated that could threaten your brand’s reputation. That being said, anticipation and preparedness make a large difference

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