You’ve heard it all before, “The customer comes first. The customer is always right.” The customer is securely in the driving seat. Period. Companies that put the customer at the heart of their organization are experiencing an increase in customer lifetime value, attrition, and overall profitability. So, how do you get your company to beRead more.
The world can be a frightening place. As a business leader, I am always aware of the choices I make to minimize my perception of fear and uncertainty. Natural disasters, such as Hurricane Maria, increasing financial pressure, and intense competition — both here and abroad — have defined an evolving and complicated landscape for developingRead more.
In a world of accelerating complexity and uncertainty where crises are becoming the new norm, strategic resilience is increasingly seen as a crucial feature that reflects the capacity of a company to manage disturbance and reorganize itself without collapsing in the face of adversity. Resilient companies are more adaptable to change, are more able toRead more.
There’s no denying it. You cannot consider yourself a great marketer unless you know your numbers. Understanding how to evaluate a Marketing Plan, including whether it is delivering the best possible results, can save you money and help you ensure the success of the company growth plan. Even though any evaluation should start by reviewing the MarketingRead more.