A new year is here offering a fresh slate of new possibilities and chances for success. While the last few years have been turbulent and brought a lot of uncertainty, 2023 is the year to be better prepared for anything by increasing your use of smart data and analytics, investing in certain aspects of yourRead more.
Make agile & data-driven marketing decisions with operational excellence
Making decisions can be as easy as pie but making the right and well-thought-out decision takes operational excellence and big data. In a fast-paced world, operational excellence and tech, such as big data, are essential for a successful transformation, operations, culture, keeping ahead of the game, and most importantly, reaching your desired business goals. AtRead more.
Retail Digital Transformation: Best Practices & Top Trends
Retail is only as successful as it is today with the power of technology! So, bridge the gap between your store and consumer, and reach your goals with these popular trends. Every business has gone or needs to undergo an intense digital transformation to be more productive, motivate employees, and increase value and financial prosperity.Read more.
Maintaining Value Through the Retail Value Chain
For CPGs, managing the value chain is as important as the packaged goods. As a business owner and leader, you might feel overwhelming pressure to perform perfectly while lowering costs and keeping product value. So, thinking about endless ideas for staying competitive and ahead can start using value chain techniques and chain analysis. Managing consumerRead more.
The Power of Data & Analytics for Optimal Business Growth
The world as we know it made an enormous technological leap during the pandemic. Companies and customers alike have changed their needs and how they use technology to shop and get information from their customers. In a study conducted by the International Institute for Analytics, businesses that use data will see over USD$430 billion inRead more.
Turning “data gold” into action
Take full advantage of new data and analytics resources, tools, and techniques to open new doors to growth opportunities for your business. To improve relationships with your customers and business partners, business leaders and their teams need to know how to get the most value out of their data and analytics to optimize growth, meetRead more.
The Benefits of Omni-channel Strategy in Marketing & Commerce
An omnichannel strategy means providing your customers with a fully integrated shopping experience from the physical store to the virtual store, including mobile applications and the full range of possibilities offered by the offline and online world.Read more.
Campodata boosts sales with field data visualization
The platform empowers brands to improve shopper marketing tactics for business growth. San Juan, Puerto Rico – Campodata is a cloud platform that empowers CPG brands (consumer-packaged goods) with real-time visibility of their field operations. The platform facilitates large global brands to monitor and improves their execution in stores. Now brands can make sure thatRead more.