Category: Brands

The Importance of Typography

Typography is like the meta brand. After color, typography is the second most important aspect of a brand —not only is it the main component to create verbal language to communicate with your audience, it’s also a powerful non-verbal messenger.

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The Benefits of Branded Programs as Brand Differentiators

To stand out within a competitive sales landscape, it is no secret that differentiation is key. If your brand has a unique value proposition validated by customers or “Purple Cow” as Seth Godin taught us, rest assured you are differentiated. But is your business leveraging this in the best way possible? This is where a Branded Program might be a solution.

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Creative Mindset: Do’s and Don’ts

Creativity is liquid. It’s about adaptation and creating “something new” out of “the same” or “the old.” In the creative department of marketing, we are constantly finding new ways of convincing an audience to buy a certain product or service over and over again, instead of finding it somewhere else.

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Five Misconceptions About Branding

Branding without a strategy is like a dream without action —meaningless. Our Advisors are here to help you turn your dreams into reality through marketing-focused branding that gives your vision shape and meaning. Brand design requires a strategic plan that shapes the steps needed to grow a brand forward. Strategy drives a brand’s’ meaning, shaping the

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