Tag: Strategic Planning

5 Tips to Upgrade Your Marketing Plan

DuartePino Planning Series If you want a more powerful year, upgrading and focusing on developing a solid marketing plan is more important than ever.  First, you need to work on the five essential components of that plan. Then, to beef it up, you should consider developing campaigns and programs aligned with your objectives, target market,

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The Role of Marketing in Digital Transformation

The “digital transformation” concept emerged during the 1990s and has become a mainstay of contemporary business planning and strategies, whose simplified goal is to drive revenue through online channels and gain actionable customer insights.  While it was established in the ’90s during the dot-com bubble, this term strongly re-surfaced during the 2010s when digital processes

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9 Strategic Considerations for 2020

2020 DuartePino Planning Series If you are a business leader, you know how competitive the market can be. To stay on top, you need to have your finger on the pulse of emerging trends and tactical considerations to keep up with the latest. With the velocity at which markets are evolving, it is not a

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The Power of Organizational Culture

One of the goals every company seeks is scalability –your business’ ability to adapt to the changes of the times while continuing to meet market needs. Your brand continues to grow in all aspects of its operations. Your products and services can be exported as part of organic and exponential growth. This was a great

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Market Strategy vs. Marketing Plan

Marketing is the only function of business administration that, at its core, involves the commercial strategy of the business and how it connects to the market. Marketing strategy is the business’s overall game plan for connecting to the market, reaching prospects, and turning them into customers of the product or service offered. As Business Strategist Michael Porter

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Strategic Planning for Customer Centricity

You’ve heard it all before, “The customer comes first. The customer is always right.” The customer is securely in the driving seat. Period. Companies that put the customer at the heart of their organization are experiencing an increase in customer lifetime value, attrition, and overall profitability. So, how do you get your company to be

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Building Strategic Resilience in your Employees

The world can be a frightening place. As a business leader, I am always aware of my choices to minimize my perception of fear and uncertainty. Natural disasters, such as Hurricane Maria, increasing financial pressure, and intense competition — both here and abroad — have defined an evolving and complicated landscape for developing our businesses.

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5 ways to evaluate your Marketing Plan

There’s no denying it. You cannot consider yourself a great marketer unless you know your numbers. Understanding how to evaluate a Marketing Plan, including whether it is delivering the best possible results, can save you money and help you ensure the success of the company’s growth plan. Even though any evaluation should start by reviewing the Marketing

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5 Tips to Upgrade Your Marketing Plan

2017 DuartePino Planning Series So you want a strong start to 2017. Excellent! To see more significant results this year, you must focus on developing a solid Marketing Plan. First, you must work on the plan’s five essential components. Then, to beef it up, you should consider developing campaigns and programs aligned with your objectives,

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It is Time to Start Thinking about 2017

Although the options for a Marketing Plan are endless, and there are always options to beef it up with more details, you need at least six components to build a meaningful guide for 2017. Once you have the core plan, you can then build it up with details of the campaigns and programs needed to achieve its objectives.

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