Five Misconceptions About Branding

Branding without a strategy is like a dream without action —meaningless. Our Advisors are here to help you turn your dreams into reality through marketing-focused branding that gives your vision shape and meaning. Brand design requires a strategic plan that shapes the steps needed to grow a brand forward. Strategy drives a brand’s’ meaning, shaping the

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Top 5 Reasons for a Startup to Hire a Fractional CMO

Many startups are started and led by the chief technologist. Maybe their title is CEO, but their skill set is generally technical development and vision, not marketing. With customer acquisition being your top priority to validate traction, the first non-technical hires should focus on marketing and sales. In the early days, the technical CEO often

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9 Strategic Considerations for 2020

If you are a business leader, you know how competitive the market can be. To stay on top, you need to have your finger on the pulse of emerging trends and tactical considerations to keep up with the latest. With the velocity at which markets are evolving, it is not a shock that everything that

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The Power of Organizational Culture

One of the goals every company seeks is scalability –your business’ ability to adapt to the changes of the times while continuing to meet market needs. This means that your brand continues to grow in all aspects of its operations and that your products and services can be exported as part of organic and exponential

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The Importance of Internal Communications for Business Success

Every great leader knows that employees are the beating heart of any business, and reliable internal communications are what keeps it alive and pumping. Effective internal communication within a company helps ensure that all members of the organization are working collaboratively towards a common goal. It develops a cohesive culture, empowering employees to make the

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Founder & CMO of DuartePino named amongst Caribbean Business’ 40 Under 40 honorees of 2019!

San Juan, PR – Congratulations to Antonio Duarte-Pino, Founder and Chief Marketing Officer of DuartePino, for being named amongst Caribbean Business’ 40 Under 40 honorees of 2019! While serving as deputy secretary of the Puerto Rico Economic Development & Commerce Department between 2013 and 2015, Antonio witnessed “a new wave of entrepreneurship” taking root on the island. He says

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Strategic Planning for Customer Centricity

You’ve heard it all before, “The customer comes first. The customer is always right.” The customer is securely in the driving seat. Period. Companies that put the customer at the heart of their organization are experiencing an increase in customer lifetime value, attrition, and overall profitability. So, how do you get your company to be

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Building Strategic Resilience in your Employees

The world can be a frightening place. As a business leader, I am always aware of the choices I make to minimize my perception of fear and uncertainty. Natural disasters, such as Hurricane Maria, increasing financial pressure, and intense competition — both here and abroad — have defined an evolving and complicated landscape for developing

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Strategic Resilience to Turn Crises into Growth

In a world of accelerating complexity and uncertainty where crises are becoming the new norm, strategic resilience is increasingly seen as a crucial feature that reflects the capacity of a company to​ manage disturbance and reorganize itself without collapsing in the face of adversity. Resilient companies are more adaptable to change, are more able to

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5 ways to evaluate your Marketing Plan

There’s no denying it. You cannot consider yourself a great marketer unless you know your numbers. Understanding how to evaluate a Marketing Plan, including whether it is delivering the best possible results, can save you money and help you ensure the success of the company growth plan. Even though any evaluation should start by reviewing the Marketing

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