In 2023, most business-to-business (B2B) trade will be conducted online, either as a hybrid omnichannel interaction or solely online. As confirmed by McKinsey’s most recent global B2B pulse, the pandemic was a wake-up call indicating that B2B companies now need to raise the bar in their marketing and sales strategies in order to manage client
Read more.5 triggers that point to a need to outsource your marketing
From budget constraints to issues with accountability, your company may need external support to optimize your marketing strategy. Someone recently asked me to explain why a company might want to outsource its marketing. So below, I’ve listed some of the top reasons or triggers that, in my experience, suggest that your company needs help from
Read more.Outsourcing to Protect Your Company from Inflation
Inflation, fueled by supply-side shortages, is strongly hitting the U.S. economy. In addition, policy changes have further triggered labor shortages exacerbating the already complicated situation. As a result, businesses must rethink their competitive strategies for 2023. When done correctly, outsourcing can be a great way to protect your business from inflation and prepare against recession.
Read more.The Metaverse & Marketing Opportunities
Immerse yourself in the digital world of the Metaverse and take advantage of its abundant marketing possibilities. The Metaverse. What started as a virtual gaming space quickly became a shared virtual space for businesses and artists. Today, people can shop, sell, buy, trade, and even do product placements in games and other installations. In addition,
Read more.6 Marketing Strategies to Improve B2B Lead Generation on Your Website
Are you having issues generating more leads? You are not alone! Here are some great ways to get the ball rolling. Hubspot states that over 61% of marketers have traffic and lead generation challenges. To face them, business leaders must implement diverse B2B (business-to-business) lead-generation ideas accompanied by trial and error. It is important to
Read more.Macro Trends for CEOs to Implement into their Business Plans in 2023
A new year is here offering a fresh slate of new possibilities and chances for success. While the last few years have been turbulent and brought a lot of uncertainty, 2023 is the year to be better prepared for anything by increasing your use of smart data and analytics, investing in certain aspects of your
Read more.5 groundbreaking content trends to follow in 2023
2023 is here and with the ongoing, ever-evolving content strategies and social media platforms, creators must keep their eyes peeled for the latest trends to stay relevant and on top of their content game! Below, we’ve compiled a short list to help you navigate the year like a true content champion. A strong content Marketing Strategy
Read more.6 Factors To Consider before Going Global to Puerto Rico
GoGlobal Planning Series Like any business decision, going global comes with risks, but so does standing still! So here are some organizational factors to consider before going global from Puerto Rico to ensure the best possible chances of success. Commitment: First, the management team must have a genuine commitment to fund an international sales program
Read more.The current digital media landscape in the Dominican Republic
The Dominican Republic is home to various media outlets such as newspapers, printed and digital media, TV, radio, broadcasting, social media, and freedom of speech. The Dominican Republic guarantees freedom of the press and imposes imprisonment on journalists guilty of crimes such as libel and defamation. Although the country has experienced some turmoil in the
Read more.Que Suene la Tambora: Expanding your Business to the Dominican Republic
In today’s climate, it is crucial to fully understand how leaders can support a company’s ongoing growth. Broadening into new markets can help businesses adapt to evolving consumer needs and industry trends. As companies grow and spread globally, leaders need to be aware of cultural differences and backgrounds to appeal to new places and know
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