In today’s climate, it is crucial to fully understand how leaders can support a company’s ongoing growth. Broadening into new markets can help businesses adapt to evolving consumer needs and industry trends. As companies grow and spread globally, leaders need to be aware of cultural differences and backgrounds to appeal to new places and know
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A Sea of Business Opportunities in the Caribbean
The Caribbean might just be the place you need to be not only to live life on a relaxing, sunny, pristine beach but to start or expand your business in a region flourishing with endless business opportunities. If you are thinking of expanding your business to the Caribbean, some of the top locations to consider
Read more.Make agile & data-driven marketing decisions with operational excellence
Making decisions can be as easy as pie but making the right and well-thought-out decision takes operational excellence and big data. In a fast-paced world, operational excellence and tech, such as big data, are essential for a successful transformation, operations, culture, keeping ahead of the game, and most importantly, reaching your desired business goals. At
Read more.The media landscape in Latin America after COVID-19
It’s no secret that COVID-19 forever changed the world as we know it, including how we do news, advertise, use the internet, and shop — with e-Commerce growing exponentially globally. Likewise, the ways in which we communicate and receive news have also transformed. Recent studies show that consumers are primarily attracted to major news organizations,
Read more.South America: A Continent of Business Opportunities
South America is home to numerous countries with immense growth potential and opportunities for any business owner. Counties such as Argentina, Brazil, Chile, Colombia, Ecuador, Guayana, Paraguay, Peru, Uruguay, and Venezuela are some of the most exciting places to visit and embrace as a home for your next big expansion projects. South America’s geographic location
Read more.The current digital media landscape in Colombia
Historically, the media landscape in Colombia has been heavily influenced by broadcasters and publishers with strong ties to the business and political elites. Still, today we’re seeing new players and social media significantly changing media consumption trends. What’s more, lockdowns caused by the pandemic disrupted the country’s printing industry, expediting the digitization of the country’s
Read more.5 Tips to Upgrade Your Marketing Plan
DuartePino Planning Series If you want a more powerful year, upgrading and focusing on developing a solid marketing plan is more important than ever. First, you need to work on the five essential components of that plan. Then, to beef it up, you should consider developing campaigns and programs aligned with your objectives, target market,
Read more.More than Encanto: Expanding your business to Colombia
Home to some of the most beautiful places like Medellin, Cartagena, Bogota, and the Sierra Nevada de Santa Marta mountain range, Colombia is like none other. Yet, while many are soaking up the sun and enjoying the vast landscape and night rhythm, many others use it as a gateway to South America and the entire
Read more.How to Atomize Your Content for High-Impact B2B Marketing
Content atomization can help you re-imagine how you strengthen the reach and impact of your marketing efforts, but what does atomization really entail, and how is it favorable for your business at all? Your business has a story to tell. Content is vital for building and maintaining credibility, sparking customer interest, and establishing healthy relationships
Read more.How to Measure the Effectiveness of Your Sales Promotions
Buy one get one free! These promotions might be easy to create, but how do you ensure they are working? Sales promotions are one of the most effective marketing tools out there. Any business can benefit from adopting promotional techniques such as coupons, sampling, temporary price reductions, print media, targeted items for targeted people, features,
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