Category: Analytics

Measuring the Effectiveness of Your Sales Promotions

Buy one get one free! Sure these promotions might be easy to create, but how do you ensure they work? Sales promotions are one of the most effective marketing tools out there. Any type of business can benefit from adopting promotional techniques such as coupons, sampling, temporary price reductions, print media, targeted items for targeted

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Evolve with your customers: The importance of Digital Transformation in Retail

Let go of the old ways of how you do retail. Digital transformation is the most groundbreaking way to upstart and drive your retail and consumer business to the next level. Is your business up for the challenge? In today’s retail marketplace, consumers are more tech-savvy than ever before. Customers can buy from businesses worldwide

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Turning “data gold” into action

Take full advantage of new data and analytics resources, tools, and techniques to open new doors to growth opportunities for your business. To improve relationships with your customers and business partners, business leaders and their teams need to know how to get the most value out of their data and analytics to optimize growth, meet

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