Category: Marketing

The Metaverse & Marketing Opportunities

Immerse yourself in the digital world of the Metaverse and take advantage of its abundant marketing possibilities.  The Metaverse. What started as a virtual gaming space quickly became a shared virtual space for businesses and artists. Today, people can shop, sell, buy, trade, and even do product placements in games and other installations. In addition,

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6 Marketing Strategies to Improve B2B Lead Generation on Your Website

Are you having issues generating more leads? You are not alone! Here are some great ways to get the ball rolling.  Hubspot states that over 61% of marketers have traffic and lead generation challenges. To face them, business leaders must implement diverse B2B (business-to-business) lead-generation ideas accompanied by trial and error. It is important to

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Macro Trends for CEOs to Implement into their Business Plans in 2023

A new year is here offering a fresh slate of new possibilities and chances for success. While the last few years have been turbulent and brought a lot of uncertainty, 2023 is the year to be better prepared for anything by increasing your use of smart data and analytics, investing in certain aspects of your

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5 groundbreaking content trends to follow in 2023

2023 is here and with the ongoing, ever-evolving content strategies and social media platforms, creators must keep their eyes peeled for the latest trends to stay relevant and on top of their content game! Below, we’ve compiled a short list to help you navigate the year like a true content champion.  A strong content Marketing Strategy

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6 Factors To Consider before Going Global to Puerto Rico

GoGlobal Planning Series Like any business decision, going global comes with risks, but so does standing still! So here are some organizational factors to consider before going global from Puerto Rico to ensure the best possible chances of success. Commitment: First, the management team must have a genuine commitment to fund an international sales program

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Make agile & data-driven marketing decisions with operational excellence

Making decisions can be as easy as pie but making the right and well-thought-out decision takes operational excellence and big data.  In a fast-paced world, operational excellence and tech, such as big data, are essential for a successful transformation, operations, culture, keeping ahead of the game, and most importantly, reaching your desired business goals. At

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BE Fest 2022 Recap: Business Learning and Educating Together

Magic happens when Hispanic leaders get together to talk and celebrate business in Puerto Rico.  San Juan, PR – BE Fest hosted the 2022 event with Hispanic leaders and industry professionals this past week on a full mind-blowing day. The BE Fest is one of the largest, most inclusive, and most accessible annual events catering

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Retail Digital Transformation: Best Practices & Top Trends

Retail is only as successful as it is today with the power of technology! So, bridge the gap between your store and consumer, and reach your goals with these popular trends.  Every business has gone or needs to undergo an intense digital transformation to be more productive, motivate employees, and increase value and financial prosperity.

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Maintaining Value Through the Retail Value Chain

For CPGs, managing the value chain is as important as the packaged goods. As a business owner and leader, you might feel overwhelming pressure to perform perfectly while lowering costs and keeping product value. So, thinking about endless ideas for staying competitive and ahead can start using value chain techniques and chain analysis.  Managing consumer

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29 . Sep . 2022 Uncategorized

The Power of Data & Analytics for Optimal Business Growth

The world as we know it made an enormous technological leap during the pandemic. Companies and customers alike have changed their needs and how they use technology to shop and get information from their customers. In a study conducted by the International Institute for Analytics, businesses that use data will see over USD$430 billion in

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