Category: Marketing

Anticipation as key to Shielding Your Brand’s Reputation

A crisis is an unexpected yet, expected part of managing an organization. At least 95% of companies will face a crisis dealing with their reputation. Timely constructing and planning for a crisis is critical to lessen the impacts generated that could threaten your brand’s reputation. That being said, anticipation and preparedness make a large difference

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Storydoing vs. Storytelling in Modern Marketing

Storytelling is one of the essential marketing tools, but with storydoing entering the picture, the way we do marketing is changing.  From the birth of humankind, storytelling has been a staple of communication, a way to pass down history and connect with others. Storytelling has always been considered an essential tool for presenting a company’s

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The Business Lessons & Trends we Learned Post-Pandemic

The pandemic brought the business world a lot of valuable lessons and a learning curb for thriving in our endeavors.  Our partners at WorldCom compiled a report based on lessons and trends learned in a post-pandemic business environment.  What we learned from e-commerce E-commerce might be over 25-years old; however, many sectors and businesses launched

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The Changing Landscape of Hiring & Employee Retention

Companies struggle for air as a big wave of employee resignation sweeps the business world. COVID-19 and other factors have triggered the ultimate great resignation, and companies are struggling with how to keep their employees content. As companies begin to see the end of the pandemic tunnel, keeping employees and attracting new ones is becoming

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11 . May . 2022 Uncategorized

How to Positively Connect with your Employees & Potential Talent

Over 4.3 million people quit their jobs due to the pandemic, burnout, and other factors resulting in what is being called “The Great Resignation.” With your leadership, you can positively change the culture of talent acquisition.  Undoubtedly, the pandemic has changed many industries and how companies run and retain talent. Many everyday factors have contributed

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27 . Apr . 2022 Uncategorized

Strategic Communication Trends to Follow in 2022

In this new era, communication is evolving! Here are some trends to help keep you relevant.  The last two years have changed the way companies communicate. Strategies continue to adapt as research and trends of the post-pandemic era emerge. As we move through 2022, strategic communications will be crucial for organizations to continue engaging with

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27 . Apr . 2022 Uncategorized

DuartePino: Worldcom Confidence Index Points to a ‘Progressive’ Approach to Recovering From The Pandemic

From technological advances to global trends, here’s how to steadily recover from the pandemic. The COVID-19 pandemic continues to disrupt the world economy, industries, and life itself as we know it. Everyone has felt its constantly altering ways, whether you work in or own public or private sectors companies. In this new environment, learning new

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Abarca lanza nueva edición de su Programa Comunitario Better Care Program

La empresa puertorriqueña apoyará a organizaciones sin fines de lucro que trabajen en la industria de salud  San Juan, PR — Abarca anunció la nueva edición de su Programa Comunitario Better Care, que busca apoyar la labor de organizaciones sin fines de lucro relacionadas con la salud que trabajan para mejorar la calidad de vida

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17 . Mar . 2022 Uncategorized

The Importance of a Strong Marketing Strategy for Business Growth

Your business depends on many aspects, but it can fall to pieces without the right marketing strategy.  With so many tasks needing completion and not enough time or brainpower, it is understandable that a marketing strategy can often take the back burner. However, our advisors at DuartePino are here to help you pick up the

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Aventura Premium de Pinta Gelato y Nacho Libre en el Día Nacional del Helado

Dos empresas puertorriqueñas se unen para crear exótico sabor de edición limitada San Juan, PR – El Día Nacional del Helado se conmemora el domingo 19 de julio, ocasión que la gelatería puertorriqueña Pinta Gelato y Nacho Libre Cantina Mexicana, celebrarán con una deliciosa sorpresa para los amantes del gelato premium: el lanzamiento de una

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