Over a decade ago, many of us could only imagine using social networks to reach buyers of different tastes, likes, and preferences in a vast global market; to be connected despite different time zones and countries while offering a product or service. There is no longer a need to have a point of sale when
Read more.Category: Marketing
The Different Types of Sales & Marketing Relationships
It’s 2022, and for your business to stay relevant in today’s competitive environment, business leaders must seamlessly merge their sales and marketing functions. Effective sales and marketing are two success factors in today’s competitive business landscape. However, sales and marketing have many different relationship categories: adversarial, subservient, and siloed. Whatever your business strategy, marketing fuels
Read more.Is Your Marketing Agile Enough to Respond to Customer Insights?
Technology has changed how we handle marketing; with customers at the heart of marketing, how do you know if your strategy is agile enough? The last few years have proven to be quite the ride; consequently, significant technological advances emerged to help businesses function more successfully. Additionally, tech has changed how marketing teams operate and
Read more.Designing B2B marketing strategies to get to the next level
Build a unique and tailored marketing plan that considers all of your challenges and business needs. Too often, marketing services are approached in the same cookie-cutter, ‘one-size fits all’ strategy without considering the specific market trends and pain points impacting a business. At DuartePino, our Advisors help our clients design a unique and tailored marketing
Read more.The New Reality of Retail & Consumer Businesses
New business models, disruptive technologies, and agile markets constantly change how people shop and consume in today’s fast and ever-evolving world. Unfortunately, many companies are finding it hard to keep up. Retail and consumer companies need to stay on top of these market changes while also being in touch with environmental, social, and governance practices
Read more.The Importance of Design in Content Marketing
With the power of graphic design, a message can travel around the world and bring people together through social media. Graphic design is one of the most powerful tools in content marketing. No campaign or feed is complete without art, whether you are trying to reach stakeholders, decision-makers, leads, clients, or create a following. The
Read more.Evolve with your customers: The importance of Digital Transformation in Retail
Let go of the old ways of how you do retail. Digital transformation is the most groundbreaking way to upstart and drives your retail and consumer business to the next level. Is your business up for the challenge? In today’s retail marketplace, consumers are more tech-savvy than ever before. Customers can buy from worldwide businesses
Read more.Turning “data gold” into action
Take full advantage of new data and analytics resources, tools, and techniques to open new doors to growth opportunities for your business. To improve relationships with your customers and business partners, business leaders and their teams need to know how to get the most value out of their data and analytics to optimize growth, meet
Read more.How to Make the Most out of Your Marketing Budget
From big and midsized companies to family-owned businesses, managing your marketing budget, allocating, and figuring out what to cover with the budget can be tricky and require a lot of foresight and planning. Our advisors have put together a list of actions to consider to help you better understand how to make the most out
Read more.Performance, Growth & Trust Fueled by Communications
Leaders know one can only go so far without effective internal and external communications. Successful businesses are built on solid communication and the trust it builds. Strong communications are at the foundation of successful businesses. So whether you are just starting your company or have been at its helm for years, it’s always a good
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