The pandemic brought the business world a lot of valuable lessons and a learning curb for thriving in our endeavors.
Our partners at WorldCom compiled a report based on lessons and trends learned in a post-pandemic business environment.
What we learned from e-commerce
E-commerce might be over 25-years old; however, many sectors and businesses launched and grew during these pandemic years. As in-person sales plummeted, many businesses had to learn to access new customers safely and remotely. Hence, industries that had never considered e-commerce have since adopted it as an essential tool in their operations and strategy. E-commerce offers endless opportunities that go beyond brick and mortar establishments.
What we learned from safety & convenience
Consumers want convenience and technology at their fingertips. With the pandemic, the need for technology, and the importance of comfort and safety protocols, grew exponentially. Website adjustments and user-friendly reconfiguration had to be implemented with apps that would allow certain features. Businesses started to offer private sessions, online buying, pickups, deliveries, social distancing, and remote work to keep up with the new reality.
As we move and journey through a post-pandemic business world, companies need to continue to capitalize on these lessons. Although costly, customers have responded positively to businesses that have embraced e-commerce, safety and made their services more easily accessible and convenient. We have seen that businesses that have responded to new consumer needs have experienced a significant increase in customer engagement, response, and business growth.
As members of the Worldcom network, we have quick and unfettered access to the resources of more than 80 global partners in 49 countries and six continents to work together in designing and implementing communications strategies for all key stakeholders. Contact us to learn more about what our comms advisors can do for your business.
*This article was originally published on WorldCom partner KBG Texas Communications. It is reprinted with permission.