The Importance of a Strong Marketing Strategy for Business Growth

Your business depends on many aspects, but it can fall to pieces without the right marketing strategy. 

With so many tasks needing completion and not enough time or brainpower, it is understandable that a marketing strategy can often take the back burner. However, our advisors at DuartePino are here to help you pick up the pieces in a perfectly executed way that will make your business thrive! 

A marketing strategy is a business game plan upon which all marketing decisions are made and executed. A good plan works like a well-oiled machine; it affects every aspect of your business, maximizes your profits, reaches the right customers, and helps your business stay on track and achieve your set deadlines and goals. A solid and defined content strategy is vital for your marketing plan and, ultimately, the business’s success and longevity in today’s digital world. 

DuartePino- The Importance of a Strong Marketing Strategy for Business Growth

Content as the dominant force in the present and the future 

Even the content created for your business needs a strategic framework. The main objectives for content marketing are to engage audiences, develop communities, and build a loyal customer base. With this, companies reap more significant building blocks to achieve their content strategy objectives. Our advisors can help you achieve them. 

According to Demand Metric, 90% of organizations use content marketing, 78% of CMOs see the content as the future, 62% of companies outsource their content marketing, and 82-78% of consumers feel positive about a company after reading custom content and feel a relationship with them as well. 

Our marketing advisors can help your business in the following areas: 

  • Consistent ROI with added sales/financial gain
  • SEO is strong enough to be in a higher position on search engines
  • Building/strengthening trust with your investors, prospects, clients, and more!
  • Value, visibility, knowledge, and awareness of your brand
  • Lead generating 
  • Effective B2B and B2C relationship building

Like going up a river without a paddle, reaching your marketing goals will be extremely difficult without a content/marketing strategy. Creating a solid content strategy as part of your marketing plan forces you and your team to think ahead, plan, and execute successfully to engage your audiences in a meaningful way. In addition, your content marketing strategy will clearly outline your brand engagement goals and how to achieve them.

Fuel your business growth with a tech-savvy and strategic marketing plan. Our advisors help you see the bigger picture to discover possible opportunities you didn’t know. With a marketing-as-a-service approach, scale-ups and startups can focus on keeping the flame alive at the forefront of your business while our trusted advisors keep the fires burning behind the scenes. Contact us to learn more about what we can do for your marketing plan and strategy.

*This blog post was written by Alessandra Paul, Content Advisor at DuartePino.