An omnichannel strategy means providing your customers with a fully integrated shopping experience from the physical store to the virtual store, including mobile applications and the full range of possibilities offered by the offline and online world.Read more.
In today’s business environment, all companies deal with many different projects and initiatives that must be carried out at the same time to meet the established financial goals. When considering the number of tasks that need to be done daily and managing multiple priorities, it can be easy to get overwhelmed. This is where project management comes in.Read more.
Neuromarketing uses neuroscience to reveal subconscious consumer decision-making processes. Neuromarketers study brain- and biometric responses, as well as behavior, to understand and shape how consumers feel, think, and act.Read more.
To stand out within a competitive sales landscape, it is no secret that differentiation is key. If your brand has a unique value proposition validated by customers or “Purple Cow” as Seth Godin taught us, rest assured you are differentiated. But is your business leveraging this in the best way possible? This is where a Branded Program might be a solution.Read more.
Creativity is liquid. It’s about adaptation and creating “something new” out of “the same” or “the old.” In the creative department of marketing, we are constantly finding new ways of convincing an audience to buy a certain product or service over and over again, instead of finding it somewhere else.Read more.
“Leaders of startup communities have to be entrepreneurs. Everyone else is a feeder into the startup community. Both leaders and feeders are important, but their roles are different,” – Brad Feld. During the last ten years, I’ve been an active participant in Puerto Rico’s startup community and it’s been interesting to see how the ecosystemRead more.
Starting and running a business is hectic, and business owners usually prefer executing and selling instead of covering legal issues that are every bit as important. We developed a “Business Legal Health Checklist” for business owners to have a better idea of where they are at from a legal perspective and what they should beRead more.
At DuartePino, we are committed to helping local scale-ups and startups reach their full potential, and give them tools toward resiliency. As we all face new and unchartered waters, and uncertainty caused by the biggest health and economic crisis of modern time, the COVID-19 outbreak, we stand ever the more committed to this mission. Half ofRead more.
Branding without a strategy is like a dream without action —meaningless. Our Advisors are here to help you turn your dreams into reality through marketing-focused branding that gives your vision shape and meaning. Brand design requires a strategic plan that shapes the steps needed to grow a brand forward. Strategy drives a brand’s’ meaning, shaping theRead more.