The Power of Data & Analytics for Optimal Business Growth

The world as we know it made an enormous technological leap during the pandemic. Companies and customers alike have changed their needs and how they use technology to shop and get information from their customers. In a study conducted by the International Institute for Analytics, businesses that use data will see over USD$430 billion in

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What is a Data-Informed Corporate Culture & How to Create it?

Today, data is more valuable than gold. Data empowers business leaders and employees to take more accurate and reliable initiatives and decision-making. It can make your business more competitive and encourage your teams to work together while reaching monthly goals. By putting data at the center of your business initiatives, your company can discover patterns

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The media landscape in Latin America after COVID-19

It’s no secret that COVID-19 forever changed the world as we know it, including how we do news, advertise, use the internet, and shop — with e-Commerce growing exponentially globally. Likewise, the ways in which we communicate and receive news have also transformed. Recent studies show that consumers are primarily attracted to major news organizations,

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South America: A Continent of Business Opportunities

South America is home to numerous countries with immense growth potential and opportunities for any business owner. Counties such as Argentina, Brazil, Chile, Colombia, Ecuador, Guayana, Paraguay, Peru, Uruguay, and Venezuela are some of the most exciting places to visit and embrace as a home for your next big expansion projects. South America’s geographic location

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The rise of the multilatina

Get to know the Latin American powerhouses changing the world. The past few decades have been revolutionary for Latin Americans globally — we have come a long way to now seeing ourselves represented on the big screens, on top streaming media platforms, acting as global leaders, and even in space as pioneering astronauts. As Latin

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Take your videos to the next level with these new trends

From ASMR (Autonomous Sensory Meridian Response), hilarious ring videos, “TikTok made me buy it,” cute animals, and highly interactive videos, the world of video marketing and how we make videos, is changing every day. Video content is an undeniable part of marketing used by every niche and industry. According to Wyzowl, people share videos twice

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The current digital media landscape in Colombia

Historically, the media landscape in Colombia has been heavily influenced by broadcasters and publishers with strong ties to the business and political elites. Still, today we’re seeing new players and social media significantly changing media consumption trends. What’s more, lockdowns caused by the pandemic disrupted the country’s printing industry, expediting the digitization of the country’s

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5 Tips to Upgrade Your Marketing Plan

DuartePino Planning Series If you want a more powerful year, upgrading and focusing on developing a solid marketing plan is more important than ever.  First, you need to work on the five essential components of that plan. Then, to beef it up, you should consider developing campaigns and programs aligned with your objectives, target market,

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More than Encanto: Expanding your business to Colombia

Home to some of the most beautiful places like Medellin, Cartagena, Bogota, and the Sierra Nevada de Santa Marta mountain range, Colombia is like none other. Yet, while many are soaking up the sun and enjoying the vast landscape and night rhythm, many others use it as a gateway to South America and the entire

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The Value of Employer Brand in Times of The Great Resignation

The great resignation is in full blast. However, your employee brand can help you keep and attract the right employees!   With over more than 19 million workers in the U.S alone quitting their current jobs, companies have hit a record-breaking high of open positions. People are experiencing grief, burnout, productive pressure, work-life imbalance, and the

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