The Importance of Design in Content Marketing

With the power of graphic design, a message can travel around the world and bring people together through social media.   Graphic design is one of the most powerful tools in content marketing. No campaign or feed is complete without art, whether you are trying to reach stakeholders, decision-makers, leads, clients, or create a following. The

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Evolve with your customers: The importance of Digital Transformation in Retail

Let go of the old ways of how you do retail. Digital transformation is the most groundbreaking way to upstart and drives your retail and consumer business to the next level. Is your business up for the challenge? In today’s retail marketplace, consumers are more tech-savvy than ever before. Customers can buy from worldwide businesses

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Turning “data gold” into action

Take full advantage of new data and analytics resources, tools, and techniques to open new doors to growth opportunities for your business. To improve relationships with your customers and business partners, business leaders and their teams need to know how to get the most value out of their data and analytics to optimize growth, meet

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How to Make the Most out of Your Marketing Budget

From big and midsized companies to family-owned businesses, managing your marketing budget, allocating, and figuring out what to cover with the budget can be tricky and require a lot of foresight and planning.  Our advisors have put together a list of actions to consider to help you better understand how to make the most out

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25 . May . 2022 Uncategorized

Performance, Growth & Trust Fueled by Communications

Leaders know one can only go so far without effective internal and external communications. Successful businesses are built on solid communication and the trust it builds.  Strong communications are at the foundation of successful businesses. So whether you are just starting your company or have been at its helm for years, it’s always a good

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Worldcom Global Conference 2022 Recap: Sustaining Value in a Changing World

This past week, Worldcom hosted the 2022 Global Conference in London, with esteemed partners, clients, and special guests worldwide participating in the three-day event. This meeting was the network’s first in-person global gathering in two years.  Keynote speakers included respected journalists from Bloomberg and BBC Roger Hearing, who presented on the state of international affairs

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Cultivating Team Motivation & Productivity in the Workplace

In a post-pandemic world where remote and hybrid working is the new norm,  your team might be struggling to stay motivated, mentally healthy, and connected. Communication is the key to success, and learning new ways of practicing it through effective and robust internal communications can make all the difference in positively connecting with your employees

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6 Tips on how to Make a Good Impression with Potential Investors

Our brains are wired to make snap judgments about our surroundings and the people around us. We remember the most memorable events, how someone made us feel, how they carried themselves, and how they expressed crucial information. Your potential investors are no different! However, our Advisors know that navigating this world can be tricky, so

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Anticipation as key to Shielding Your Brand’s Reputation

A crisis is an unexpected yet, expected part of managing an organization. At least 95% of companies will face a crisis dealing with their reputation. Timely constructing and planning for a crisis is critical to lessen the impacts generated that could threaten your brand’s reputation. That being said, anticipation and preparedness make a large difference

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Storydoing vs. Storytelling in Modern Marketing

Storytelling is one of the essential marketing tools, but with storydoing entering the picture, the way we do marketing is changing.  From the birth of humankind, storytelling has been a staple of communication, a way to pass down history and connect with others. Storytelling has always been considered an essential tool for presenting a company’s

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