Buy one get one free! These promotions might be easy to create, but how do you ensure they are working? Sales promotions are one of the most effective marketing tools out there. Any business can benefit from adopting promotional techniques such as coupons, sampling, temporary price reductions, print media, targeted items for targeted people, features,
Read more.Ready to Grow Your Business? 5 Questions to Ask Yourself
To grow or not to grow your business is the ultimate question, but how do you know when and if you’re ready to make the big leap? Growth brings excellent opportunities, but before you can reap those benefits, you must consider what it could mean for you, your business, finances, and goals. Many are the
Read more.The Valuable Role of Public Relations
Public Relations play a key role in developing your brand, engaging the right audiences, and earning trust. For years, public relations has been a challenge for all businesses, no matter their size or location. Figuring out what public relations consist of and its actual impact has been a debate that has puzzled many. Public relations
Read more.4 Stages in the Marketing Funnel & their Ideal Content
Understanding your customers and what they want is essential to learning their needs. This allows for creating a successful marketing communications experience that incorporates the stages of your business funnel. However, the customer journey and their movement through the funnel can often be missed by over 61% of departments and decision-makers. Keep in mind that obtaining
Read more.The Role of Marketing in Digital Transformation
The “digital transformation” concept emerged during the 1990s and has become a mainstay of contemporary business planning and strategies, whose simplified goal is to drive revenue through online channels and gain actionable customer insights. While it was established in the ’90s during the dot-com bubble, this term strongly re-surfaced during the 2010s when digital processes
Read more.Social selling: connected is the new way to sell
Over a decade ago, many of us could only imagine using social networks to reach buyers of different tastes, likes, and preferences in a vast global market; to be connected despite different time zones and countries while offering a product or service. There is no longer a need to have a point of sale when
Read more.The Different Types of Sales & Marketing Relationships
It’s 2022, and for your business to stay relevant in today’s competitive environment, business leaders must seamlessly merge their sales and marketing functions. Effective sales and marketing are two success factors in today’s competitive business landscape. However, sales and marketing have many different relationship categories: adversarial, subservient, and siloed. Whatever your business strategy, marketing fuels
Read more.Is Your Marketing Agile Enough to Respond to Customer Insights?
Technology has changed how we handle marketing; with customers at the heart of marketing, how do you know if your strategy is agile enough? The last few years have proven to be quite the ride; consequently, significant technological advances emerged to help businesses function more successfully. Additionally, tech has changed how marketing teams operate and
Read more.Designing B2B marketing strategies to get to the next level
Build a unique and tailored marketing plan that considers all of your challenges and business needs. Too often, marketing services are approached in the same cookie-cutter, ‘one-size fits all’ strategy without considering the specific market trends and pain points impacting a business. At DuartePino, our Advisors help our clients design a unique and tailored marketing
Read more.The New Reality of Retail & Consumer Businesses
New business models, disruptive technologies, and agile markets constantly change how people shop and consume in today’s fast and ever-evolving world. Unfortunately, many companies are finding it hard to keep up. Retail and consumer companies need to stay on top of these market changes while also being in touch with environmental, social, and governance practices
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