South America is home to numerous countries with immense growth potential and opportunities for any business owner. Counties such as Argentina, Brazil, Chile, Colombia, Ecuador, Guayana, Paraguay, Peru, Uruguay, and Venezuela are some of the most exciting places to visit and embrace as a home for your next big expansion projects. South America’s geographic location
Read more.The rise of the multilatina
Get to know the Latin American powerhouses changing the world. The past few decades have been revolutionary for Latin Americans globally — we have come a long way to now seeing ourselves represented on the big screens, on top streaming media platforms, acting as global leaders, and even in space as pioneering astronauts. As Latin
Read more.Take your videos to the next level with these new trends
From ASMR (Autonomous Sensory Meridian Response), hilarious ring videos, “TikTok made me buy it,” cute animals, and highly interactive videos, the world of video marketing and how we make videos, is changing every day. Video content is an undeniable part of marketing used by every niche and industry. According to Wyzowl, people share videos twice
Read more.The current digital media landscape in Colombia
Historically, the media landscape in Colombia has been heavily influenced by broadcasters and publishers with strong ties to the business and political elites. Still, today we’re seeing new players and social media significantly changing media consumption trends. What’s more, lockdowns caused by the pandemic disrupted the country’s printing industry, expediting the digitization of the country’s
Read more.5 Tips to Upgrade Your Marketing Plan
DuartePino Planning Series If you want a more powerful year, upgrading and focusing on developing a solid marketing plan is more important than ever. First, you need to work on the five essential components of that plan. Then, to beef it up, you should consider developing campaigns and programs aligned with your objectives, target market,
Read more.More than Encanto: Expanding your business to Colombia
Home to some of the most beautiful places like Medellin, Cartagena, Bogota, and the Sierra Nevada de Santa Marta mountain range, Colombia is like none other. Yet, while many are soaking up the sun and enjoying the vast landscape and night rhythm, many others use it as a gateway to South America and the entire
Read more.The Value of Employer Brand in Times of The Great Resignation
The great resignation is in full blast. However, your employee brand can help you keep and attract the right employees! With over more than 19 million workers in the U.S alone quitting their current jobs, companies have hit a record-breaking high of open positions. People are experiencing grief, burnout, productive pressure, work-life imbalance, and the
Read more.COVID-19’s Winners & Losers
With the disruption brought on by COVID19, there were many losers, winners, and some concerning, yet promising insights. Our Worldcom Public Relations Group partners consistently deliver groundbreaking information to benefit brands worldwide. This month, they brought in an expert in tech and emerging media, Jeff Cole. Jeff is a research professor and director of the
Read more.How to Atomize Your Content for High-Impact B2B Marketing
Content atomization can help you re-imagine how you strengthen the reach and impact of your marketing efforts, but what does atomization really entail, and how is it favorable for your business at all? Your business has a story to tell. Content is vital for building and maintaining credibility, sparking customer interest, and establishing healthy relationships
Read more.Effective Sales & Marketing Strategies for Scaleups
Simply put, a scale-up is a business that is in the process of expanding, with at least a 20% average annual return in its last three years. In addition, the company must employ at least ten employees to be considered a scale-up. The scale-up phase is an incredibly challenging period for any business, requiring special
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