Abarca, a pharmacy benefit manager (PBM) that is disrupting the industry with a completely new approach to technology and business practices, today launched Darwin, a smarter PBM platform, at AMCP’s Managed Care & Specialty Pharmacy Annual Meeting. Darwin is a first-of-its kind technology built from the ground up by Abarca to be fully integrated and user friendly. This technology will be rolled out to Abarca’s PBM service customers and is available as a standalone software-as-a-service (SaaS) offering for health plans and other PBMs. Finally, payers of any size can implement their own turnkey PBMs powered by Darwin technology and fully supported by Abarca’s services and expertise.
Read more.Tag: Marketing Strategy
5 ways to evaluate your Marketing Plan
There’s no denying it. You cannot consider yourself a great marketer unless you know your numbers. Understanding how to evaluate a Marketing Plan, including whether it is delivering the best possible results, can save you money and help you ensure the success of the company’s growth plan. Even though any evaluation should start by reviewing the Marketing
Read more.5 Tips to Upgrade Your Marketing Plan
2017 DuartePino Planning Series So you want a strong start to 2017. Excellent! To see more significant results this year, you must focus on developing a solid Marketing Plan. First, you must work on the plan’s five essential components. Then, to beef it up, you should consider developing campaigns and programs aligned with your objectives,
Read more.It is Time to Start Thinking about 2017
Although the options for a Marketing Plan are endless, and there are always options to beef it up with more details, you need at least six components to build a meaningful guide for 2017. Once you have the core plan, you can then build it up with details of the campaigns and programs needed to achieve its objectives.
Read more.América Latina celebra la efectividad creativa
América Latina celebra la efectividad creativa – Listado de Ganadores de los 2016 LATAM Effie Awards
Read more.Perks of having a “Million Dollar” Marketing Team
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Read more.9 Trends for Growth in 2016
2016 is going to be a fascinating year. It holds multiples opportunities for business leaders looking for growth. Curated with a customer-centric mindset, here is our list of trends that seem most likely to impact your business in the year ahead.
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