Companies have long outsourced development activities, but there is a new trend.
Sticking with your core competency is an absolute must when launching a new business or expanding into new markets. It is already standard practice to outsource your technology development team, accounting, customer service, and other facets of the business. Increasingly, companies are farming out marketing strategy and analytics as well.
This trend is that outsourcing can save money and improve quality. Businesses can now bring seasoned marketing talent as fractional executives to upgrade overall strategy. Outsourcing can help lead the marketing strategy, inject the client’s perspective into new product development, ensure that the company’s intangible brand assets are well developed, and engage a profitable customer base for growth.
It is not only expensive for a new business to attract top-notch talent but also nearly impossible to tempt great hires to your company in competitive markets. If you are a startup or established brand exploring a new space, bringing top-tier talent to your business can be time-consuming, expensive, and impractical. The primary benefits include time, cost, and experience.
1. Time Efficiency: You save time finding, recruiting, and developing the right team.
2. Cost Savings: At much less than the cost of one full-time senior executive, you can get a Fractional CMO and an entire team of experts with the appropriate mix of experience to jump-start the marketing plan.
3. Relevant Experience: Your company will benefit from the experience the Fractional CMO and his team bring to the table, such as understanding your target market and the available marketing opportunities.
Of course, outsourcing the marketing strategy isn’t the right decision for every organization. CEOs need to know if it is a good fit for their companies. Outsourcing marketing is a big decision for any company. But, if used correctly, it can bring plenty of value by putting your organization in expert hands. The key component is to understand your business needs so you make the right decision for the future growth of your company.
Fuel your business growth with a tech-savvy and strategic marketing plan. Our advisors help you see the bigger picture to discover possible opportunities you didn’t know. With a marketing-as-a-service approach, scale-ups and startups can focus on keeping the flame alive at the forefront of your business while our trusted advisors keep the fires burning behind the scenes. Contact us to learn more about what we can do for your marketing plan and strategy.