Tag: Sales

How to Measure the Effectiveness of Your Sales Promotions

Buy one get one free! These promotions might be easy to create, but how do you ensure they work? Sales promotions are one of the most effective marketing tools out there. Any business can benefit from adopting promotional techniques such as coupons, sampling, temporary price reductions, print media, targeted items for targeted people, features, and

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Break Down Your Sales Cycle

Marketing is much more than advertising and communications –it is strategic. Real impact comes from understanding the customer journey and sales cycle to designing initiatives to connect and add value to customers and prospects. A great way to upgrade your marketing plan and figure out the right mix of tactics and channels is to perform a quick breakdown

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