Buy one get one free! These promotions might be easy to create, but how do you ensure they are working? Sales promotions are one of the most effective marketing tools out there. Any business can benefit from adopting promotional techniques such as coupons, sampling, temporary price reductions, print media, targeted items for targeted people, features,Read more.
An omnichannel strategy means providing your customers with a fully integrated shopping experience from the physical store to the virtual store, including mobile applications and the full range of possibilities offered by the offline and online world.Read more.
Marketing is much more than advertising and communications –it is strategic. Real impact comes from understanding the customer journey and sales cycle to designing initiatives to connect and add value to customers and prospects. A great way to upgrade your marketing plan and figure out the right mix of tactics and channels is to perform a quick breakdownRead more.