A Case Study by Dennis Costa Company Background: Born from the Hustle If the saying “adversity breeds opportunity” holds any truth, then the owners of the red-hot eatery Nacho Libre Cantina Mexicana had the chance of a lifetime when they went all-in on their trendy Mexican cuisine concept. “Our original opening date was on September 5th,
Read more.Category: Strategy
Strong Internal Communications are Critical in Time of Crisis
The new reality the world is now facing due to the COVID-19 outbreak and social uprisings has brought with it unforeseen challenges and has forced a complete restructuring of how we do and run a business. Now more than ever, business leaders must step up to the plate and invest in their Organizational Brand Equity (OBE) to
Read more.10 Legal Steps for Your Business to Take to Start Out on the Right Foot
When starting a business, doing things right from the get-go is essential. This is a list of some of the most critical legal issues that founders should know about in forming their company. 1. Make sure the corporation’s name is available in the Department of State, preferably as a trademark and domain name. If not
Read more.Legal Health Check for your Business
Starting and running a business is hectic, and business owners usually prefer executing and selling instead of covering legal issues that are every bit as necessary. We developed a “Business Legal Health Checklist” for business owners to better understand where they are at from a legal perspective and what they should be focusing on. It’s
Read more.Coronavirus Aid for Puerto Rican Small Businesses
At DuartePino, we are committed to helping local scale-ups and startups reach their full potential and give tools for resiliency. As we all face new and unchartered waters and uncertainty caused by the biggest health and economic crisis of the modern time, the COVID-19 outbreak, we stand ever the more committed to this mission. Half of
Read more.5 Misconceptions About Branding
Branding without a strategy is like a dream without action —meaningless. Our Advisors are here to help you turn your dreams into reality through marketing-focused branding that gives your vision shape and meaning. Brand design requires a strategic plan that shapes the steps needed to grow a brand forward. Strategy drives a brand’s meaning, shaping the
Read more.5 Ways Branding Enables Business Growth
#BrandingForGrowth Series A good presentation is key. How a company presents itself is how the market will perceive it in the long run. While elements such as finance, people, and operations are essential, the brand strategy should not be overlooked. A solid brand strategy can help the company’s customer outreach efforts, develop the culture within
Read more.Top 5 Reasons for a Startup to Hire a Fractional CMO
Many startups are started and led by the chief technologist. Maybe their title is CEO, but their skill set is generally technical development and vision, not marketing. With customer acquisition being your top priority to validate traction, the first non-technical hires should focus on marketing and sales. In the early days, the technical CEO often
Read more.9 Strategic Considerations for 2020
2020 DuartePino Planning Series If you are a business leader, you know how competitive the market can be. To stay on top, you need to have your finger on the pulse of emerging trends and tactical considerations to keep up with the latest. With the velocity at which markets are evolving, it is not a
Read more.5 maneras de evaluar tu Plan de Marketing
Aquí incluimos una lista de maneras de evaluar continuamente el éxito de tu plan de mercadeo No se puede negar. No puedes considerarte un gran experto en Mercadeo a menos que conozcas bien los números. Comprender cómo evaluar un Plan de Marketing, incluyendo si estás ofreciendo los mejores resultados posibles, puede ahorrarte dinero y ayudarte
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