#BrandingForGrowth Series A good presentation is key. How a company presents itself is how the market will perceive it in the long run. While elements such as finance, people, and operations are essential, the brand strategy should not be overlooked. A solid brand strategy can help the company’s customer outreach efforts, develop the culture within
Read more.Tag: Marketing
Top 5 Reasons for a Startup to Hire a Fractional CMO
Many startups are started and led by the chief technologist. Maybe their title is CEO, but their skill set is generally technical development and vision, not marketing. With customer acquisition being your top priority to validate traction, the first non-technical hires should focus on marketing and sales. In the early days, the technical CEO often
Read more.5 maneras de evaluar tu Plan de Marketing
Aquí incluimos una lista de maneras de evaluar continuamente el éxito de tu plan de mercadeo No se puede negar. No puedes considerarte un gran experto en Mercadeo a menos que conozcas bien los números. Comprender cómo evaluar un Plan de Marketing, incluyendo si estás ofreciendo los mejores resultados posibles, puede ahorrarte dinero y ayudarte
Read more.DuartePino named Puerto Rico’s #1 Marketing Consulting Firm
As indicated by Caribbean Business’ Book of Lists of 2019 San Juan, PR – DuartePino is proud to be considered Puerto Rico’s #1 Marketing Consulting Firm and ranked in the Top 13 General Management Consulting companies on the island, as indicated by Caribbean Business’ Book of Lists of 2019. We are Puerto Rico’s only management consulting firm
Read more.Abarca & Amgen Enter Outcome-Based Agreement For Enbrel
The agreement reduces the cost of commercial health plans for members who discontinue treatment. AVENTURA, FL — Abarca, a pharmacy benefit manager (PBM) that is disrupting the industry with an entirely new approach to technology and business practices, today announced it has entered into an outcomes-based contract with Amgen (NASDAQ: AMGN) for the drug Enbrel® (etanercept). Under the
Read more.Es hora de empezar a pensar en el nuevo año
Es momento para reflexionar en el pasado y prepararnos para el futuro con una buena revisión del Plan de Mercadeo. Sé que se siente como si apenas empezáramos el año, pero ya estamos a mediados de noviembre y ya deberíamos estar pensando en cómo finalizará el año. Fin de año significa que es momento para
Read more.Nacho Libre Cantina Mexicana: A company born from the hustle
A Case Study by Dennis Costa Company Background: Born from the Hustle If the saying “adversity breeds opportunity” holds any truth, then the owners of the red-hot eatery Nacho Libre Cantina Mexicana had the chance of a lifetime when they went all-in on their trendy Mexican cuisine concept. “Our original opening date was on September 5th,
Read more.Apuesta al liderazgo femenino para crecer
Como desde su fundación Fulcro Insurance apuesta a la fuerza laboral femenina, en una industria dominada principalmente por hombres. San Juan, PR – La compañía puertorriqueña de corretaje de seguros, Fulcro Insurance, anunció tres nuevos nombramientos a la alta gerencia y junta directiva de la empresa. Los nombramientos de Janyra Pérez Blanco, Joselys M. Ortíz López y
Read more.Market Strategy vs. Marketing Plan
Marketing is the only function of business administration that, at its core, involves the commercial strategy of the business and how it connects to the market. Marketing strategy is the business’s overall game plan for connecting to the market, reaching prospects, and turning them into customers of the product or service offered. As Business Strategist Michael Porter
Read more.Collaboration, the New Imperative
#CollaborationForGrowth Series Any business leader with a vision can postulate a new venture, but it takes real collaboration to make it a success. For real growth to occur, today’s market complexities require the inclusion of multi-disciplinary skills, competencies, and experiences. Business leaders who embrace the solo approach usually live to regret it. One way of
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