External communications are the key to unlocking it all, from building trust and connecting with your investors to completely revolutionizing how you do marketing.
Often overlooked, external communications can make or break your business and brand. Through external communications can exchange information and messages between the organization and other companies, and deliver your company’s voice to the public.
That is why it is crucial to have a thoughtful and well-planned external communications strategy to reach your business goals and consumers effectively. One of the essential parts of a marketing plan is engaging external communications to build strong relationships with key stakeholders. The first step is defining the target market for your offering and how to reach it with purpose.
A well-executed external communications plan reaches the right customers, increasing your opportunities for sales. Once a business knows who they want to reach, it can be more aware and personalize its tone and writing style to match its audience’s needs.
External communications include social media, press releases, thought pieces, blogs, financial records, and more! These communications help establish your brand reputation with various mediums and represent who and what your business is about. Your communications have to focus on trust and building relationships.
According to Neil Patel, brand stories create trust! “Stories are a powerful tool in human communication. Research shows that the human brain responds to the explanatory power of stories in deeply affecting ways, influencing both the sensory and motor cortex.” Also, remember that communicating can also negatively affect you. One misplaced quote, poorly chosen word and overall impression can have a detrimental effect. On the other hand, you might also land new worldwide customers! Public perception is just as important as measuring your success by sales.
Communications and public relations are the pulse of your brand’s message and require a well-thought-out strategy and execution plan. Our licensed Comms Advisor works with your business to design and manage engaging and meaningful internal and external communications to reach your target audiences, by helping you answer questions such as ‘who am I speaking to and why?’ We do this by implementing real-time research, smart data, and analytics, as well as up-to-date consumer and market trends to your overall brand and reputation management strategies—two areas of our expertise. Contact us to learn more about what we can do for your comms and public relations strategies for optimal business growth!
*This blog post was written by Alessandra Paul, Content Advisor at DuartePino.