From budget constraints to issues with accountability, your company may need external support to optimize your marketing strategy. Someone recently asked me to explain why a company might want to hire a Fractional CMO. Here I’ve listed some of the top reasons or triggers that, in my experience, suggest that your company needs help from anRead more.
Many businesses struggle to identify their purpose and accurately defining who they are as a company. Through carefully defining your business, you are then able to develop a marketing strategy that connects your business to customers. A marketing strategy is a long-term plan to determine how the company will connect with the market, its customers and prospects. Creating a Solid Marketing Strategy is essential for business growth. Learn the top reasons why it is important for your business:Read more.