Many startups are started and led by the chief technologist. Maybe their title is CEO, but their skill set is generally technical development and vision, not marketing. With customer acquisition being your top priority to validate traction, the first non-technical hires should focus on marketing and sales. In the early days, the technical CEO often
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6 Situations that Trigger the need for a Fractional CMO
From budget constraints to issues with accountability, your company may need external support to optimize your marketing strategy. Someone recently asked me to explain why a company might want to hire a Fractional CMO. Here I’ve listed some of the top reasons or triggers that, in my experience, suggest that your company needs help from an
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