Puerto Rico’s Business Leaders Came Together to Explore Fresh Ideas on Creating Sustainable Value and Leading in Times of Change

Abarca hosted an event with business visionary Anthony Iannarino.

SAN JUAN, P.R. Abarca is a pharmacy benefit manager disrupting the industry with smarter technology and innovative strategies. The company brought together a group of Puerto Rico’s most influential business leaders at La Concha Resort to exchange ideas and network. Attendees got to hear from international speakers, authors, and business visionary Anthony Iannarino about managing during times of change.

“Companies across every industry are constantly experiencing disruptive market change, but what is consistent is the importance of relationships that create long-term and sustainable value. In healthcare, we live this every day,” said Abarca CEO Jason Borschow. “We hosted this event to bring business leaders together from Puerto Rico to learn from each other’s approaches and hear fresh ideas from a celebrated thought leader.”

Abarca was built on the belief that there is a better way for people and companies to work together, connect and spread healthy living across the planet. With more innovative technology and a straightforward approach to business, Abarca provides a much better experience and much greater value for payers and consumers. For nearly a decade, Abarca has challenged many industry conventions and trampled on a few. Recently, Abarca underwent a rebrand to match its visual identity with its revolutionary model and disruptive approach to business.

The day commenced with a luncheon with a select group of CEOs from around the Island that discussed Anthony Iannarino’s “10 Rules for Transforming Organizations In a World of Constant, Accelerating, Disruptive Change.” This session broke down the power of disruptive change and laid out a blueprint for harnessing it for organizational growth.

Later, Iannarino and Borschow were joined by business leaders to discuss the importance of developing different levels of relationships in business. This session, “Building Lifetime Relationships Based on Value and Trust,” delved into Iannarino’s signature tactic, “Level 4 Value Creation,” demonstrating how companies can build lifetime client relationships based on value and trust.

After the conclusion of the presentations, attendees gathered for facilitated reaction workshop sessions and networking cocktail reception.

Iannarino is a highly respected international speaker, bestselling author, entrepreneur, and sales leader specializing in complex business-to-business sales. He is also a founder and managing partner of two closely-held, family-owned businesses in the staffing industry, leading both entities in strategic planning while growing sales. Iannarino is best known for his work at The Sales Blog, which has helped him gain recognition as a top thought leader in sales strategy.

DuartePino is a management advisory firm that combines in-depth customer knowledge with practical expertise in marketing to help clients create sustainable business growth. We can provide your organization with a fresh perspective, a proven process that invests in the outcome, and the tools for successful execution. From Fractional CMOs to business advisors, contact us to learn how our team can help with growth strategies for your organization.