Abarca Health was awarded the “Best Employers” accolade for the second year in a row by the well-respected research firm Kincentric, being recognized for its flexible work environment, unique corporate culture, and the level of commitment and wherewithal shown by its employees to deliver the best possible service to their clients, no matter the circumstances.

Now more than ever, a company’s brand equity is not restricted to just consumer marketing but relies heavily upon employer branding and engagement—two of our areas of expertise at DuartePino. 

Simply put, Employer Branding is a company’s reputation as an employer and the value it brings or what it offers to its employees. On the other hand, Employer Relations are the glue that holds this vision together and communicates this value proposition effectively and inclusively to a company’s employees. 

At DuartePino, we operate on the belief that organizations must constantly evolve and adapt by being agile, implementing and cultivating diverse and inclusive cultures, and creating inspiring employee experiences that nurture feedback and dialogue through your company’s Employer Branding and Employee Relations. What’s more, your company’s mission and vision should be actively focused on innovation in order to maintain and secure your organization and its purpose into the ever-changing future.

By igniting sustainable change, we partner with companies to help your organization from the inside out, to define your Employer Brand, and its message, and values, and communicate them to your employees, prospective employees, and ultimately, your stakeholders. As a result, we work with your business toward better business results, efficient transformation, and greater organizational effectiveness that relies on the value of your employees, who ultimately are the vessel and beating heart of your Employer Brand. 

Learn more about how our Advisors helped Abarca establish their Employer Brand in this case study. 

DuartePino is a management advisory firm that combines in-depth customer knowledge with practical expertise in marketing communications to help clients create sustainable business growth. We can provide your organization with a fresh perspective, a proven process that invests in the outcome, and the tools for successful execution. From Fractional CMOs to business advisory services, contact us to learn how our team can help with growth strategies for your organization.