In today’s dynamic business world, the importance of strategic planning is rising exponentially, but not as we traditionally know it. Business strategy in 2021 requires us to think differently. It needs to provide a guiding roadmap while remaining flexible, innovative, and agile to survive changing market conditions.
Based on a recent Garner’s research study, strategists must rethink their role entirely. Multiple challenges affect corporate strategy – extensive digital capabilities, the capacity to scale new offerings, decaying process ownership—and this is a complicated scenario without even contemplating the effects of natural disasters and global pandemics.
So, to compete in this ever-changing business world, companies should be prepared to define their business strategy and evolve it continually. You can map a five-year roadmap but only plan for a year at the most. Strategic planning is now an ongoing effort.
At DuartePino, we support companies strategically to evolve and adjust to market changes. With our fractional and collaborative approach, companies can access deeper insights earlier, reduce complexities, anticipate what’s around the next curve, and effectively prepare their organizations for change. Our interdisciplinary team of Advisors provides expertise covering analytics, marketing, legal, financial, and strategic consulting to manage implementation effectively.