As DuartePino celebrates its 9th year of pioneering management outsourcing, we are thrilled to unveil our strategic expansion into two new ventures: Téntico and Haipriori. These ventures mark a significant evolution in our mission to support scaling businesses and address the pressing needs of today's CEOs.
Since our inception in 2015, DuartePino has distinguished itself as the leading management outsourcing firm in Puerto Rico, specializing in fractional marketing management for scale-ups. Our approach blends deep customer understanding with cutting-edge marketing expertise to drive substantial business growth. We are proud to manage over 20 brands with combined annual sales exceeding $1 billion and to have earned the distinction of being ranked #1 in Marketing Consulting by Caribbean Business. Our success is a testament to our unwavering commitment to building trust through competence, reliability, and integrity.
As we look into the future, we recognize that the landscape of business priorities is evolving. CEOs today are focused on driving growth, fostering a purpose-driven culture, enhancing competitiveness, embracing digital transformation, and harnessing the power of artificial intelligence. In response to these priorities, we are expanding our portfolio with Téntico and Haipriori, ventures designed to align with and support these key areas.
Brand Strategy to Scale Authentically
Téntico embodies our belief that a brand's external projection should reflect its internal identity. Our approach is built on the principles of strategy, action, scaling, and possibility. Led by brand strategist Pedro Medina Leandry, we assist brands in discovering and amplifying their unique market presence through comprehensive brand design services. Our brand consulting efforts include crafting brand manifestos and identities that resonate with purpose and align with current market realities. Additionally, we provide expert design management support to enhance brand functionality and appeal, including product packaging and UX/UI design. Téntico's mission is to facilitate authentic brand scaling, ensuring growth while staying true to a brand's core values and identity.
Software runs in the background of everything
In a world where software underpins nearly every aspect of business, Haipriori is dedicated to integrating technology seamlessly with business strategy. We specialize in creating custom software solutions tailored to highly regulated industries' specific regulatory and operational needs. Managed by rising entrepreneur Christian Rosado, our focus includes developing advanced mobile apps, professional websites, and scalable SaaS products, with ongoing maintenance to ensure relevance and security. Haipriori offers comprehensive data solutions, providing data security consulting and streamlined database administration to protect and optimize critical data resources. With Haipriori, we aim to solve real-world problems through technology, emphasizing agility, quality, and design to deliver impactful software solutions.
While Téntico and Haipriori mark exciting new directions for our firm, DuartePino continues to be a pillar of strategic marketing outsourcing. Our core offerings include outsourcing entire marketing departments to manage all aspects, from strategy to execution. Now strengthened, we will continue to provide specialized marketing expertise for companies needing targeted support and enhance existing marketing teams, particularly for scaling companies. These models have proven to offer flexible, cost-effective solutions that enable businesses to focus on growth while we manage their marketing needs.
As we expand with Téntico and Haipriori, our commitment remains to align with CEOs' evolving priorities and drive growth through deep business understanding and innovative solutions. We are excited about the future and look forward to continuing to support our clients in navigating the complexities of today's business environment.
Here's to a future of growth and transformation, where strategic insight and actionable results pave the way for success.
Antonio Duarte, Chief Marketing Advisor for DuartePino and partner of Téntico and Haipriori, wrote this blog.
ABOUT DUARTEPINO
DuartePino is a management outsourcing firm that combines deep customer knowledge with practical expertise in marketing, communications, and brand management to drive sustainable growth for clients. Our network of Trusted Advisors brings years of experience, offering fresh perspectives, proven processes, and the martech tools needed for effective execution.
In addition to our core services, we have expanded through our ventures, Téntico—a strategy-first brand studio focused on authentic branding for legacy brands and scale-ups—and Haipriori, specializing in custom software solutions and digital innovation. We manage over 15 marketing communications departments, representing over $1B in annual sales, with 70% of clients exporting to international markets.
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