The importance of building trust in business relations

Our secret weapon at DuartePino is our team of trusted advisors. We are distinguished by passion and empathy, aiming to place ourselves in our clients’ shoes and the audience they want to reach to find that perfect meeting point.

We aim to inspire national business leaders and their brands and equip them with the tools to build a better Puerto Rico. We work side by side with brands that have a purpose, cultivating their ideas to grow, and reach their full potential by transforming big ideas into tangible solutions that generate real impact and promote growth.

We are a multidisciplinary team, hungry to learn and help businesses’ find solutions, driven by curiosity, and the desire to learn and find new ways to achieve their goals. We do this by listening to our client’s needs, doing the research, providing information, and building a foundation of trust. 

For us, there are no clients; we speak in the first person about our clients with whom we are partners to achieve higher heights. Our team of Trusted Advisors comes from diverse backgrounds, allowing us to create synergy between the creative, dreamy, and idealistic, as well as the most strategic, commercial, and analytical parts of Marketing.

Through this process, we help brands evolve and stay relevant in their respective markets, while also helping them find the best ways to serve the community, even in challenging times.

We take our role as Trusted Advisors seriously and aim to grow with every project we take on. Our Net Promoter Score (NPS) is 76. NPS is the key client trust metric that asks clients of B2B service providers how likely they are to recommend your firm to a friend or colleague. 

While we know that gaining the trust of CEOs isn’t always easy, becoming data-driven is definitely a step in the right direction. Effective, data-focused Marketers know this and come to meetings prepared. Solid data is what differentiates people’s opinions from effective marketing tactics. 

Our team relies on data. Since marketing is cohesive and requires both creative finesse as well as numbers to prove the effectiveness of creative efforts, the marketing team can only benefit from having the expertise from both worlds. 

The end goal is results, period. While building a brand is extremely important and all marketing efforts lead to just that, the tactics used to build a successful brand must be measured and evaluated for success.

We understand that being data-driven and results-oriented is the fastest way close to the gap to gain trust with the people we work with. Our collaborative framework empowers our clients to discover growth opportunities, assuring that everyone involved has a common focus, and is working in an innovative and strategized way to foster sustainable business growth.

Our team works as one with the Company Leader throughout the entire process, bringing together our experience in strategic marketing with their deep expertise in their industry. Our offering is designed to drive an ongoing business transformation and assure continuity after the program ends. It is essential to drive business growth and comply with financial obligations through our Data, Content, Creative, Digital, and Ops Advisors. 

Delivering Trust 

To develop trust in our relationships with clients, our priority is to be timely and efficient in our communications. We ensure that our clients feel comfortable with our team and feel our commitment. 

However, to really develop trust, it is essential to acknowledge that our clients have to see us as individuals, not just an invoice. Building a balanced relationship built upon good rapport as colleagues means the world to us. 

This blog post was written by Jorge Rivera Irizarry, Marketing Advisor at DuartePino.