Content atomization can help you re-imagine how you strengthen the reach and impact of your marketing efforts, but what does atomization really entail, and how is it favorable for your business at all? Your business has a story to tell. Content is vital for building and maintaining credibility, sparking customer interest, and establishing healthy relationshipsRead more.
Effective Sales & Marketing Strategies for Scaleups
Simply put, a scale-up is a business that is in the process of expanding, with at least a 20% average annual return in its last three years. In addition, the company must employ at least ten employees to be considered a scale-up. The scale-up phase is an incredibly challenging period for any business, requiring specialRead more.
The Valuable Role of Public Relations
Public Relations play a key role in developing your brand, engaging the right audiences, and earning trust. For years, public relations has been a challenge for all businesses, no matter their size or location. Figuring out what public relations consist of and its actual impact has been a debate that has puzzled many. Public relationsRead more.
The Role of Marketing in Digital Transformation
The “digital transformation” concept emerged during the 1990s and has become a mainstay of contemporary business planning and strategies, whose simplified goal is to drive revenue through online channels and gain actionable customer insights. While it was established in the ’90s during the dot-com bubble, this term strongly re-surfaced during the 2010s when digital processesRead more.
Social selling: connected is the new way to sell
Over a decade ago, many of us could only imagine using social networks to reach buyers of different tastes, likes, and preferences in a vast global market; to be connected despite different time zones and countries while offering a product or service. There is no longer a need to have a point of sale whenRead more.
Is Your Marketing Agile Enough to Respond to Customer Insights?
Technology has changed how we handle marketing; with customers at the heart of marketing, how do you know if your strategy is agile enough? The last few years have proven to be quite the ride; consequently, significant technological advances emerged to help businesses function more successfully. Additionally, tech has changed how marketing teams operate andRead more.
Designing B2B marketing strategies to get to the next level
Build a unique and tailored marketing plan that considers all of your challenges and business needs. Too often, marketing services are approached in the same cookie-cutter, ‘one-size fits all’ strategy without considering the specific market trends and pain points impacting a business. At DuartePino, our Advisors help our clients design a unique and tailored marketingRead more.
The New Reality of Retail & Consumer Businesses
New business models, disruptive technologies, and agile markets constantly change how people shop and consume in today’s fast and ever-evolving world. Unfortunately, many companies are finding it hard to keep up. Retail and consumer companies need to stay on top of these market changes while also being in touch with environmental, social, and governance practicesRead more.
Turning “data gold” into action
Take full advantage of new data and analytics resources, tools, and techniques to open new doors to growth opportunities for your business. To improve relationships with your customers and business partners, business leaders and their teams need to know how to get the most value out of their data and analytics to optimize growth, meetRead more.
How to Make the Most out of Your Marketing Budget
From big and midsized companies to family-owned businesses, managing your marketing budget, allocating, and figuring out what to cover with the budget can be tricky and require a lot of foresight and planning. Our advisors have put together a list of actions to consider to help you better understand how to make the most outRead more.